Clemence Illouz

Marketing, Digital, and Communications Consultant

I help companies rethink their brand strategy, their offering, their communication materials, and propose a plan adapted to their objectives to emerge in competitive sectors.

Responsible for B2B2C commercial and Marketing strategy, defining the offering and target audiences by strengthening the relevance of collections on each site.

· Offer Merchandising: purchasing collections from our 300 suppliers (budget €30 million), managing and animating stock, to develop e-commerce & Retail sales through a fluid customer experience (websites, social networks).

· Data analysis and optimization to improve targeting and assortments.

· Development of marketing & communication campaigns including brand platform redesign, portfolio optimization, visual merchandising, banners, and influencers.

· Design and management of impactful digital campaigns, visuals, banners, photo shoots, editorial content: 260 assets/week.

· Team management and leadership (18 people).

Successful launch of "Rare Editions" then the first "Hennessy Bar" working on omnichannel and brand stretching with a committed cross-functional team.

· Definition and presentation of the 3-year strategy for arbitration with the CEO, including brand platform writing, media plan management, P&L, and 360 launch. · Writing of storytelling, management of advertising campaigns, and supervision of the budget for various service providers around the development of new products and services.

· Proposal of e-commerce programs and CRM implementation: engagement programs, personas, proactive corrective actions based on performance.

. Creation of the e-commerce manual: visuals, texts, and visual merchandising.

· Writing roadmaps to expand the brand by identifying future growth levers, contributing to the design of an omnichannel presence.

· Definition and presentation to the CEO of an omnichannel study and proposal for opening a Flagship store: concept, location, technical needs, animations.