Freelancer profile translated to English.

Description

Trade Marketing, Retail Media & Category Management.

8 years of experience on the brand side in retail, e-commerce, and retailer activation at Philips, Nespresso, and Nestlé.

Experienced in managing promotional plans, retail media activations, and omnichannel strategies in close collaboration with sales teams.

Areas of expertise

• Trade Marketing & retailer activation

• Retail Media (Criteo, Valiuz, Retailink, Amazon Ads)

• E-commerce & omnichannel

• Promotional plans & merchandising

• Category Management

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km), Marseille (up to 30km)

PHILIPS
Category & Trade Marketing Manager
E-COMMERCE
August 2024 - Today (1 year and 10 months)
Paris, France
Categories: Shaving & Beauty: (170 references)
Channels: GSA, GSS, Pure Players, Beauty Players

- Deployment of the Western Europe shopper marketing strategy in the French market
- Optimization of assortments, price positioning, and online/offline promotional plans
- Construction and management of the cross-retailer activation plan
- Coordination of retail media campaigns and investment tracking
- Definition of listing objectives in collaboration with sales teams
- Support for Key Account Managers to boost sell-in and sell-out performance
retail media category management Trade Marketing Brand Activation Promotional Marketing
EKSTEND
Account Manager Multi-media
E-COMMERCE
March 2023 - May 2024 (1 year and 2 months)
Paris, France
Clients: Volkswagen Group Retail France, Optical Center

- Development of online and offline multi-media communication strategies (radio, outdoor advertising, display, demand gen, social ads etc.)
- Management of media budgets
- Purchase and optimization of advertising campaigns with media agencies
- Operational account management, client relations & performance monitoring
- Optimization of investments and tracking of business objectives
media buying Media
NESPRESSO
Retailer Marketing & Digital Manager
E-COMMERCE
June 2019 - June 2022 (3 years)
Paris, France
- Co-construction of promotional and commercial policy with the KAM
- Analysis and recommendations on deployed levers
- Management of retailer offline and online strategies
- Online: SEO/SEA, display, social ads | Offline: outdoor advertising, radio, POS advertising, window displays. Online results: +42% in 2020 | +14% in 2021
- Launch of the brand's first live shopping event
- Definition and deployment of the merchandising strategy, visibility & customer experience optimization
- Management of a budget > €2M (POS advertising, Retail media, merchandising)
POS advertising retail media Trade Marketing Merchandising