Freelancer profile translated to English.

Description

Passionate about digital marketing and the opportunities it offers to companies, I support brands in setting up their marketing strategy (acquisition and relationship marketing).

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Edenred
Leadgen and e-commerce Manager – Acquisition Division
BANKING AND INSURANCE
November 2021 - July 2024 (2 years and 9 months)
Malakoff, France
Acquisition and growth strategy for Kadéos and Ticket Restaurant:
- Paid media (SEA, social ads, programmatic, emailers, affiliation, marketplaces, etc.)
- Transition of campaigns to a new CRM
- Implementation of a strategy to revive e-commerce abandoners
- Definition and deployment of the lead nurturing strategy via Marketing Cloud
- Animation of the Acquisition Tribe with weekly ceremonies (sales, product, dev, data, etc.)
- Monitoring, reporting and optimization of the division's performance
SEA Social Networks Traffic Acquisition Marketing Mix User Experience Design
Orange SA
Digital Marketing Manager - Orange 5G Lab
TELECOMMUNICATIONS
October 2020 - December 2020 (3 months)
Châtillon, France
- Management and animation of the website 5glab.orange.com: development, evolutions and content creation (news and use cases), traffic and lead generation (paid media), SEO optimization
- Social media, PR and influencers: strategy, content creation and animation of social networks
- Implementation of the event strategy (internal and external): webinars, demos in the region
SEO SEA Press Relations Event Management Google Analytics Social Networks Display
Opéra Orchestre National de Montpellier
Digital Marketing Trainer
CULTURE
August 2019 - August 2019 (1 month)
Montpellier, France
SEO, SEA, SMO, affiliation, influencer operations, new communication trends
SEO SEA SMO Affiliation