About Clémence
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- PickersHead of CreativePRESS AND MEDIASeptember 2021 - Today (4 years and 9 months)Lyon, France👉🏽 In charge of the creative department and the art direction of the agency- Constant monitoring of advertising trends in ads, marketing, communication, and branding.- Development of relevant advertising creative strategies aligned with the objectives of the implemented advertising campaigns.- Consulting and creation for Social Ads (Instagram, Facebook, Tiktok, Pinterest) & Google Ads (static or animated, GIF, advertising video editing, motion design)- Project and social ads strategy monitoring in collaboration with clients.- Agency Art Direction: responsible for creating a new graphic identity for the Pickers agency (internal tools, materials, website, social media charter implementation, branding merchandise)- Content creation for the agency's internal social media (Instagram, Linkedin, Tiktok)
- Studio GripheFreelance - Micro-entrepreneurARTS AND CRAFTSJuly 2020 - Today (5 years and 11 months)Lyon, France
- BIODERMAGraphic Designer - DigitalFASHION AND COSMETICSOctober 2018 - October 2019 (1 year)Lyon, France📍 One-year work-study program (professional contract) in the digital department of the graphic design studio, at the headquarters of Laboratoires Bioderma in Lyon. My tasks will primarily serve various marketing departments:🗃 TASKS // SKILLS🖥 <Corporate Digital Marketing Department>- Photo resizing and editing- Participation in the Bioderma website redesign project (user tests, UI/UX, product and texture research)🧴<International Marketing Department>- Creation of international campaigns (landing pages in English) + their "post kits" for social media- Updating a new texture charter for the catalog's products by range (participation in photo shoots, creation of a tool with a product sheet + texture)📲<CRM Marketing Department>- Creation of campaigns for the website (visual research, iconographic research, creation of pictograms, photo editing and resizing, etc.)- Creation of landing pages by range/product (infographics, data visualization)- Occasional creation of visuals to update the institutional website, our Facebook with the "a gift for my skin" contest.- Constant graphic monitoring🇫🇷 <France Marketing Department>- Participation in the BeBioderma project, a reference site for pharmacy advisors (creation of the "lives" logo, co-creation of the new charter, launch of the first campaigns)- Participation in the launch of the BeBioderma application (creation of visuals before integration, consulting and briefing with the reference agency)📧<E-commerce Department>- Creation of year-round banners for client pharmacies to ensure charter compliance- Creation of Instagram, Facebook posts, sliders, various contest visuals, emailing, etc.- Occasional print tasks (creation of coupons, flyers, labels, ...)- Creation of branded digital white papers for NAOS- Implementation and start of co-creation of an e-commerce charter🔗<NAOS Group>- Creation of mockups for the AskNaos application
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Education
- Bachelor in Graphic Design - Digital Communication / Digital MediaEcole de Condé2017MANAA Mise à niveau aux arts appliqués + BTS Design graphique option numérique Expression plastique / Couleurs / Dessin académique / Dessin d'intention / Design message / identité visuelle / Anglais / Publicité / Design numérique / Culture typographique / Culture de la communication / Photographie / TOEIC / Culture du design / Mode / Design d'espace / Design de produit / Design graphique / Croquis / Economie et gestion / Logos / Concepts graphique
- Master in Art Direction and Digital DesignSup de Pub Lyon2019Brand content / Conception Rédaction / Culture graphique / Datavisualisation Design thinking / Direction artistique / Publicité / Direction artistique Still life / Entrepreunariat numérique / Géopolitique / HTML / Wordpress Interaction Back et Front / Motion design / Photographie / Protection des marques /Sketch / Applications / Speed brief / Stratégie des marques / UI/UX /Design Vidéo / After effects / Webdesign