Freelancer profile translated to English.
Back to original languageAbout Clémence
I help industrial SMEs and energy players turn Google into a qualified lead acquisition lever.
I often intervene when:
• your company is recognized in its sector but remains little visible on Google
• your products are sold through distributors or specifiers and you want to influence the decision upstream
• you publish content without knowing what really influences customer decisions
• you want to structure an SEO strategy that supports business development
Specifically, I focus on:
• strategic SEO audits
• SEO content strategy focused on acquisition
• optimization of existing sites
• monthly SEO support
Before becoming a freelancer, I spent 3 years at Selectra, where I managed SEO strategies in the energy sector for sites generating several million annual visits.
Today, I support companies that want to make SEO a sustainable and measurable acquisition lever.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- SelectraSEO ConsultantENERGY AND UTILITIESJanuary 2023 - January 2026 (3 years)Madrid, SpainDevelopment and management of the SEO strategy for two energy sector websites, in B2B and B2C- Structuring of content strategies focused on acquisition and performance- Redesign and optimization of existing content with high business impact- Semantic analysis and SEO visibility monitoring- Regular technical audits and implementation of optimizations- Performance monitoring (traffic and conversion)- Design of simulation tools for users- Implementation of large-scale content production automation processes
- ES EnergieMarketing Automation Project ManagerENERGY AND UTILITIESSeptember 2021 - October 2022 (1 year and 1 month)Strasbourg, FranceInternship - Marketing Automation Project Manager• Management of 4 B2B and B2C email relational programs• Optimization of off-page SEO through email marketing• Creation and automation of email campaigns• Monitoring of customer acquisition and loyalty• Operational management of mailings• Content management and optimization• Contact with agencies
- Archer Daniels Midland CompanyJunior SEO ConsultantAGRICULTUREJanuary 2021 - July 2021 (6 months)Vannes, France• Technical SEO Audit: indexing, fixing 404 or 500 errors, redirects,• Writing technical recommendations and monitoring fixes• Analysis and optimization of Core Web Vitals• SEO optimization of the Royal Horse brand sites• Tag optimization: title, meta description, hn, alt attributes• Backlink analysis and toxic link detection
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Education
- Master 2 in E-marketing and Digital StrategyEM Strasbourg Business School2022M2 e-marketing et stratégie digitale
- University ExchangeNTNU University2020Échange universitaire