Freelancer profile translated to English.
Back to original languageAbout Clemence
Inviting to slow down. To inhabit time rather than watch it flee. To feel the texture of paper, the silence of an image, the rhythm of words dancing on a page.
This is what "cultivating attention" means, the reason for being of La Moindre des Choses, an editorial creation house in Lyon.
After 10 years of immersion in various structures (department store, branding agency, cosmetics brand, bank…), since 2023 I have been putting my creative universe at the service of companies seeking a human & sensitive perspective on their way of being in the World and making themselves visible.
My support:
— Perspective: dispel the fog and analyze your brand identity and its variations to bring out points of light and areas for improvement
— Creation / rebranding: respecting your history and culture, build your brand platform and its translation into visual & editorial identity, and highlight what sets you apart
— Print creation: with elegance, depth, and poetry, but above all with the utmost care, create prints that will leave a lasting impression on your clients & partners
— Outfitting: whether you are a professional or an individual, let's dress your daily life or your event with art prints from our collections, or created specifically for the occasion
My approach is nourished by the artistic projects I undertake: conception, exhibition, and sale of art print collections, publication of a first collection of photography & poetry - L'indélébile - with a Lyon-based publishing house, publication of poetry webzines to see & read...
VINCI Immobilier, ESMOD Lyon, and Crédit Agricole-Centre-est already trust me.
Do these few words resonate with one of your future projects?
Contact me to discuss it.
French
Native or bilingual
English
Conversational
Can work on-site
Lyon (up to 50km)
Experience
- La Moindre des ChosesAssociate ManagerCONSULTING AND AUDITSJune 2023 - Today (3 years and 2 months)Lyon, FranceLa Moindre des Choses is a communication and publishing housespecialized in the creation of sensitive & sustainable universes, serving attention.My areas of expertise:
- Marketing & communication consulting: through constant monitoring combined with a field approach, I provide you with a documented response to your marketing and/or communication issues, in line with your challenges
- Branding: respecting your history and culture, I build your brand platform with you, as well as its translation into visual & editorial identity, and highlight what makes you unique
- Creation of materials: with elegance, depth, and poetry, but above all with the utmost care, I create your printed or digital communication materials, as well as your visual and/or editorial content, always ensuring that form & substance complement each other
- Publishing: whether you are a professional or an individual, I adorn your spaces with photographs & poems created by us, from our limited edition collections, or created especially for your space (shop, offices, event venue, home…)
- Crédit Agricole Centre EstMarketing ManagerBANKING AND INSURANCEApril 2019 - March 2026 (6 years and 11 months)Lyon, FranceDefinition & implementation of the relational marketing strategy across several markets (young & senior audiences, consumer & mortgage loans)- Monitoring & benchmarking- Business asset analysis & reporting- Annual marketing animation plan construction- Coordination of creative & CRM teams for campaign execution and customer journey optimization- Close collaboration with various departments (Communication, Sales Animation, Sales Networks, Back offices, Legal...)- Creation of internal & external communication materials- Management of cross-functional projects (design & marketing of offers, implementation of partnerships...)
- Koto ParfumsProduct ManagerFASHION AND COSMETICSFebruary 2016 - September 2018 (2 years and 7 months)Lyon, France- Monitoring & benchmarking- Market research- Strategic and operational recommendations- Management of product development in direct collaboration with licensors (Sanrio, Mattel, Disney-Marvel), creatives, and suppliers (sourcing, briefs, operational follow-up)- Creation of marketing tools (product sheets, catalogs, training books, POSM...)- Communication (newsletter writing, social media management, press release & press kit creation...) & organization of events (launches, promotions, trade shows...)
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Education
- Master 2 Marketing & Commercialization of Consumer GoodsIAE Lyon2016Analyse de panels, Gestion de marque, Design packaging, Merchandising, Trade marketing, Category management, Publicité & promotion, Négociation commerciale Options : Droit commercial, Marketing digital, PAO, Marketing alimentaire Séminaire international : Entrepreneurship, Design Thinking & Innovation
- Master 1 Marketing & SalesIAE Lyon2015Enquêtes quantitatives & qualitatives, Comportement du Consommateur, B2B Marketing relationnel, Marketing public, Technique de Vente Management stratégique, Analyse financière, Management de projet Anglais des Affaires / Séminaire international : Crisis Management Option : Entrepreneuriat