Freelancer profile translated to English.
Back to original languageAbout Clémence
Marketing & Communication Project Manager | Digital Strategy & E-commerce
Hello! I'm Clémence, a digital marketing specialist with over three years of experience helping brands achieve digital growth. From innovative startups to established e-commerce businesses, I help my clients transform their vision into concrete results.
My expertise for your growth:
- **360° Marketing Strategy**: from brand audit to multi-channel acquisition plan
- **High-performing Content Creation**: storytelling, visuals, copywriting for all media
- **E-commerce Growth Hacking**: sales funnel optimization and average order value increase
- **Strategic Community Management**: building and developing engaged audiences (Instagram, TikTok, LinkedIn)
- **Marketing Automation**: personalized CRM campaigns (Klaviyo, Shopify Mail, HubSpot)
- **Data-Driven Marketing**: performance analysis and ROI optimization
I combine strategic vision, creativity, and analytical rigor to turn your marketing challenges into measurable growth opportunities.
Ready to give your brand a new dimension? Let's discuss your goals!
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- AdialiHead of Communication and MarketingFASHION AND COSMETICSDecember 2023 - Today (2 years and 8 months)Paris, France
- Conduct market research and competitive analysis to guide strategy
- Define visual identity and structure the overall marketing strategy
- Design a collection, coordinate production, and launch a website (Shopify) by optimizing the customer journey
- Develop the influence strategy and manage collaborations with content creators
- Track KPIs (Revenue, Margin, Stock, Sell Through), automate reporting, and adjust marketing actions
- Leverage AI to optimize content creation, data analysis, and campaign automation.
- Apostrophe ParisHead of Communication and MarketingFASHION AND COSMETICSSeptember 2023 - December 2023 (3 months)Paris, France
- Lead the creation and production of photoshoots to embody the brand's universe
- Boost digital presence through an engaging and coherent social media strategy
- Optimize multi-channel inventory management (store and e-commerce) in line with commercial objectives
- Implement targeted marketing campaigns (newsletter, SMS) to support activation and sales
- Foster customer loyalty through personalized follow-up and the deployment of appropriate CRM levers.
- Bis Boutique SolidaireWorkshop Manager AssistantFASHION AND COSMETICSJanuary 2022 - September 2023 (1 year and 8 months)Vitry-sur-Seine, France
- Manage multi-site supply and optimize logistics flows
- Supervise and train a team in integration: transfer of processes and product knowledge (sorting, quality, clothing)
- Lead the social media strategy and create engaging content on Instagram through storytelling.
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Education
- MASTER 2 FASHION ANDUniversity of Fashion2021MASTER 2 MODE ET
- Bachelor's Degree in Information and CommunicationUniversity Clermont Auvergne2019Licence 3 INFORMATION ET COMMUNICATION