Freelancer profile translated to English.

Description

CLIENT DIRECTOR - BRAND STRATEGY AND CULTURAL PROJECTS

Redesign and transcreation of international brand platforms, management of strategic partnerships and product launches for major advertisers (Danone Group). Business development and expansion of strategic accounts. Recognized experience in team management.

Languages

English
Native or bilingual
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

BETC
CLIENT DIRECTOR
CONSULTING AND AUDITS
March 2019 - March 2026 (7 years)
Pantin, France
• Redesign of Danette's brand platform, supporting its transition from a local brand to a global platform deployed in Europe, with a return to growth.
• Strategic and creative management of the Danone x Paris 2024 partnership, in coordination with several agencies.
• Launch of new offers and products (Danone, Activia, Société Générale) and expansion of the agency's scope across several campaigns (Danone).
• Design and management of campaigns for the Government Information Service (Gender Equality) for the National Museum of the History of Immigration, contributing to a doubling of visitor numbers.
• Management of a team of 4 people and coordination of multidisciplinary teams of over 20 collaborators.
PROSE ON PIXELS
FOOD AND CULTURE CONSULTANT
CONSULTING AND AUDITS
March 2019 - March 2026 (7 years)
Pantin, France
• Structuring of the production agency's "food" offering: creation of case studies, identification of internal and external development strategies.
• Strategy and production of major cultural events: Versailles Electro, Fondation EDF, and Sandweek
JÉSUS ET GABRIEL
ACCOUNT MANAGER
CONSULTING AND AUDITS
January 2016 - January 2019 (3 years)
Paris, France
• Deployment of the new strategic and creative platform for Marque Repère through 360° brand and product campaigns and management of the Scamark group's brands (Eco+, L'Origine du Goût).
• Launch of the E.Leclerc Energies offering, from strategy to communication deployment.
• Coordination of tender responses: administrative follow-up, brief preparation, and support for creative teams.