Freelancer profile translated to English.

Back to original language

Description

After 6 years of experience in Digital Marketing, CRM and E-Commerce, I have developed various skills in:

- Marketing & Digital Strategy (Brand Building, Content Creation, 360 Strategy...)

- Creation and management of showcase or e-commerce sites (project management, TMA, recommendations)

- CRM (Acquisition and activation strategy, campaign creation, monitoring and reporting)

- Social Media (Brand Strategy, Content Strategy, Community Management)

- Acquisition (Strategy, Facebook Business Manager, Google Ads)

- Reporting (Creation of custom scorecards and dashboards)

References: Danone - L'Oréal - LVMH - Start-up

Do not hesitate to contact me for more information!

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

start up
Digital Marketing Manager
LUXURY GOODS
April 2021 - Today (5 years and 2 months)
Paris, France
Define and deploy the marketing and digital strategy across all channels.

MARKETING
Define the new brand identity (positioning, graphic, editorial and visual guidelines...)
Develop communication materials (flyers, packaging, press releases...)
Create all textual and visual content.

E-COMMERCE
Manage the e-commerce site on a daily basis (merchandising, content updates, animation plan, etc.)
Manage the maintenance of the website and the addition of new features.
Lead the redesign of the Website and the Mobile Application.

CRM
Implement a loyalty program.
Collect data and segment the database.
Create and send weekly email campaigns in multiple languages.

ACQUISITION
Implement Google Ads and Facebook Ads campaigns.
Define and deploy the SEO strategy.

SOCIAL MEDIA AND INFLUENCE
Create editorial calendars adapted to each platform (Instagram, Facebook, Tiktok, LinkedIn...)
Identify and activate influencers (1 campaign per month).

DATA
Analyze the performance of marketing actions.
Implement a scorecard and performance reports.

MANAGEMENT
Manage the annual budget.
Build and manage a team of 4 people.
LVMH
International Digital Marketing Manager
LUXURY GOODS
April 2018 - March 2021 (2 years and 11 months)
Paris, France
Define and implement the international digital strategy for the Krug House across all channels.

WEBSITE AND MOBILE APPLICATION
- Oversee the redesign of Krug.com: UX / UI / Developments
- Lead the maintenance and evolution of Krug.com and the Mobile Application
- Analyze the performance of Krug.com and the Mobile Application
- Launch 3 internal mini-sites and Fondsk.com

CRM
- Collect data and segment the database
- Lead monthly email campaigns
- Support the 6 key markets in their strategy

E-RETAIL
- Implement a click-to-buy solution on Krug.com
- Produce content (200 photos, 25 videos, 1 text per Cuvée)
- Implement a click-to-buy solution on Krug.com
- Produce guidelines

SOCIAL MEDIA
- Produce Social Media & Content guidelines, coordinate content production
- Define editorial calendars
- Analyze Social Media performance

MANAGEMENT
- Manage the annual budget
- Manage a junior web project manager apprentice
- Organize the tender for the Communication & Digital Agency
L'Oréal Studio & DMI
International Digital Project Manager
FASHION AND COSMETICS
April 2017 - April 2018 (1 year)
Paris, France
Define the international digital content strategy for the Vichy brand.

SOCIAL MEDIA
- Deploy a Social Media Management platform: Sprinklr
- Monitor and analyze Social Media performance
- Define the advocacy strategy

DIGITAL MARKETING
- Develop new product launch strategies and associated content
- Coordinate and support 45 markets in their digital strategy

SEO
- Implement the SEO strategy

MANAGEMENT
- Manage a Digital Project Manager intern
- Coordinate Agencies