Freelancer profile translated to English.
Back to original languageAbout Clémence
“Operational, I trained myself through my experiences by creating brand identity, brand content, and deploying print & digital marketing and communication strategy.
I also ensured the development of store concepts from A to Z: La Manufacture & Kaviari Delikatessen.
Epicurean, inventive, and determined, I love creating, developing, and finding new ideas”.
French
Native or bilingual
English
Fluent
Can work on-site
Boulogne-Billancourt (up to 50km)
Experience
- Kaviari ParisOPERATIONAL & DIGITAL MARKETING MANAGERApril 2016 - December 2022 (6 years and 9 months)Paris, FranceVisual Identity & Brand Content: B2B & B2CCreation of visual identity.Competitive intelligence.Product development: sourcing, packaging, goodies & accessories, customizations & collaborations.Operational marketing: implementation of sales support tools, professional catalogs, product sheets, creation of marketing materials (print, POS, digital).Web Marketing & Digital Communication:Project management: launch, management & updates of Kaviari.fr and Kaviaridelikatessens.com websites.CRM: design and implementation of a CRM policy: B2B and B2C.Communication & Marketing Strategy:Development and operational monitoring in direct collaboration with the General Manager.Management of digital communication strategy (Social Media/Ads).Development of a monthly newsletter.Management & Monitoring of various service providers (PR & Influencers/graphic designers/Web).Events:Organization of trade shows (Sihra, Taste of Paris, Gourmets selection) & tailor-made B2B and B2C events.Retail Network Project Management:Creation of store concepts from A to Z:La Manufacture Kaviari: concept store focused on caviar education.Les Kaviari Delikatessens: network of Parisian delicatessen/caterer stores & tasting counters.Market research, concept creation, visual identity, equipment purchase, product offering design & sourcing, merchandising.Creation, development, and monitoring of marketing & communication operations.
- MANFIELD ShoesSales AdvisorSeptember 2012 - June 2014 (1 year and 9 months)14 Rue François de Sourdis, 33000 Bordeaux, France- Full autonomy: greeting, needs assessment, sales, sales tracking.- Merchandising, stock management, delivery, restocking, store maintenance.- Implementation of an improvement project “Care Bar”.- Patinas and maintenance.
- Roumegoux et GillesSales AdvisorSeptember 2010 - July 2012 (1 year and 10 months)14 Rue François de Sourdis, 33000 Bordeaux, FranceFull autonomy:- Greeting, needs assessment, stock management, delivery, store maintenance, merchandising
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Education
- State-recognized Community Management Training RNCP II (Bachelor+3/4)IMCI2024🎨 Création – 🎯 Publicité -♟️Stratégie
- Master's in Luxury MarketingEIML Paris2018Master Marketing du luxe