Freelancer profile translated to English.
Back to original languageAbout Clélia
Looking for a reliable partner to manage your digital communication, from strategy to launch? I am Clélia Souillard, a digital marketing project manager in Lyon, founder of the Clésia studio (clesiastudio.fr).
Six years in agencies and with clients have taught me one thing: a beautiful visual without operational management is useless. I orchestrate your projects from start to finish, keeping the focus on what matters to you: visibility, image, conversion.
What I can offer you:
• Brand identity creation and redesign (logo, style guide, art direction)
• Website design or e-commerce site (Astro, Shopify, WordPress)
• Management of 360° print and digital campaigns
• Strategy and production of social media content (LinkedIn, Instagram, Meta Ads)
• Product launch and communication plan
Some concrete examples: McDonald's Champs-Élysées campaign during the Paris 2024 Olympics, McDonald's Alsace Cheesecake campaign (+120% sales), McDonald's x Air Force 1 campaign (+140% Instagram followers, +73% interactions).
My approach: clear scope from the brief, a single point of contact from start to finish, deliverables met on time, and an assumed premium aesthetic.
You can discover my universe and my offers on clesiastudio.fr, or contact me directly here to discuss your project.
French
Native or bilingual
Spanish
Conversational
English
Conversational
Remote only
Primarily works remotely
Experience
- ComAdvance • ·Limas ◦ · Agence franchises nationalesDigital Marketing Project ManagerFebruary 2023 - October 2025 (2 years and 8 months)→ Managed the digital strategy for 80 points of sale• ·McDonald's, IT Trattoria, Darty, Tom&Co (B2B & B2C)→ Generated +120% in sales for the McDonald's Alsace Cheesecake campaign (360° communication plan)→ Coordinated the digital & print communication for McDonald's Champs-Élysées during the Paris 2024 Olympics→ Managed advertising budgets (up to €25,000/month): social media Ads campaigns, KPI analysis, performance reporting→ Managed B2B emailing campaigns via Brevo: strategy, segmentation, and open rate analysis→ Oversaw 5 restaurant openings: comprehensive launch communication strategy→ Supervised and coordinated
- Franchise McDonald'sCommunication & Marketing ManagerJuly 2019 - August 2022 (3 years and 1 month)Rouen, France→ Generated +140% Instagram followers and +73% engagement• ·McDonald's x Air Force 1 campaign→ Managed a communication budget of €250,000/year (print, digital, events)→ Produced and deployed all multi-establishment communication materials (print, web, videos)→ Coordinated external service providers (printers, agencies, photographers) and digital, print, and event stakeholders→ Trained +10 apprentices in marketing practices
- Driv'Eure EventsCommunication & Events OfficerAUTOMOBILEJanuary 2019 - March 2019 (2 months)Grand Quevilly, Soulac-sur-Mer, France→ Created the complete visual identity: logo, print, web, social media→ Managed 3 Facebook/Instagram pages, emailings, newsletters, and digital contests→ Participated in organizing circuit events, including the 24 Hours of Le Mans
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Education
- Master • ·Communication StrategiesMarketing2022Master • ·Stratégies de communication
- Bachelor of Communication &Pigier Performance2020Bachelor Communication &