Freelancer profile translated to English.
Back to original languageAbout Clelia
My name is Clélia and I work in digital marketing and communication in the fashion, design, lifestyle, cosmetics, and wellness sectors.
➤ Specializing in brand image management, I translate company values across various platforms:
- Website
- Social Networks (Instagram, Facebook, Twitter, Tiktok, Youtube, Pinterest, LinkedIn, WeChat, Weibo, Youku, Vimeo)
- Online Distributors
➤ I specifically focus on social media strategy and management:
🖋️ Content writing & translation (copywriting/storytelling/SEO)
📸 Content production & creation: photography, video, editing/post-production, shooting organization
📅 Editorial calendar
💻 360° digital activation
🔎 Influencer strategy
🎨 Artistic partnerships
📲 Instagram Shopping & social ads
🖥 E-Merchandising & newsletters
➤ Continuously innovating in online brand presentation contributes to the growth of their commercial performance and the engagement rate of their communities. Therefore, I am accustomed to managing creative, technical, and strategic projects (campaigns, product launches, events, CRM actions, etc.).
➤ Passionate about photography and video, I create the content I publish on various platforms myself. This dual role, combining artistic and strategic skills, allows me to have a 360° vision of my projects.
➤ My twelve years abroad (Casablanca, Berlin, Barcelona, Madrid, Paris, Marseille) have given me a real ability to adapt. I also work in English and Spanish.
➤ In the luxury, start-up, and multinational corporate sectors, I have the significant know-how and skills to create or improve brand image/editorial strategy. Freelancing also offers the opportunity to discover new projects, sectors, and professional partners.
Feel free to contact me!
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Can work on-site
Paris (up to 50km), Marseille (up to 10km)
Experience
- NissabaIn Charge of Digital CommunicationFASHION AND COSMETICSMay 2023 - Today (3 years and 1 month)Genève, Switzerland- Content creation for various digital communication platforms: social media, website, newsletters- Communication strategy consulting- Community Management- Influencer strategy- Brand Content
- EKSTRASENSDigital Communications Manager & Content CreatorHEALTH AND WELLNESSAugust 2022 - March 2023 (7 months)Paris, France- Development of the overall digital communication strategy- Brand Content Manager- Creation of editorial content: photos & videos for various platforms (social media, newsletter, website)- Writing product pages, blog posts, social media posts, newsletters- UI / UX Consulting: review of customer experience and creation of website interface design- Assistance with shootings & brand film production
- LECLAIREURSocial Media Manager & Content CreatorRETAIL (SMALL BUSINESS)March 2021 - April 2022 (1 year and 2 months)Paris, France- Communication for "men's", "women's", "design", "art", "lifestyle" sectors, in coordination with purchasing & e-commerce teams- Creation of a common visual identity & editorial content (photography, video, graphics...)- E-merchandising of Leclaireur.com- E-commerce platform & CMS- Newsletter supervision- Acquisition and retargeting campaigns on social networks via Facebook Business Manager
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Education
- Master in International MarketingESCE2015- Gestion de marque / produit: segmentation de marché, positionnement de marque, analyse concurrentielle - Marketing opérationnel: marketing de l'innovation, marketing et commerce international, web marketing, community management, marketing ethnique, merchandising - Etudes de marchés: panel, sociologie, analyse qualitative & quantitative Mémoire de 5eme année: Stratégies marketing pertinentes appliquées à l'internationalisation d'une start-up
- Licence en Fashion Business Management / MarketingESMOD-ISEM2012- Plan de collection, identité de marque, politique de prix, concept et canaux de distribution. - Marketing international, gestion de marque, marchés stratégiques Mémoire de 3ème année: Introduction d'une collection loungewear pour Yves Rocher, grande entreprise française de cosmétique: études de marché, analyse concurrentielle, conception de produits, stratégie de prix, canaux de distribution, projets de communication