Freelancer profile translated to English.
Back to original languageAbout Clélia
Driven by data analysis, I support companies in optimizing user journeys and achieving their digital performance goals. My proactivity and interpersonal skills facilitate collaboration with multidisciplinary teams to develop comprehensive and effective analytical solutions.
🔸 Define the indicators necessary for informed decision-making.
🔸 Continuously feed the tracking plan based on the evolution of business objectives and user experience.
🔸 Implement and ensure the quality of analytical data on the web, mobile applications, and TV.
🔸 Visualize performance and user behavior by providing interactive and personalized dashboards, adapted to the business and different needs.
🔸 Conduct in-depth behavioral analyses to identify pain points in user journeys and recommend areas for improvement.
🔸 Participate in optimizing user experience and conversion through the implementation of A/B testing projects.
🔸 Establish a methodology and organization for continuous journey optimization.
🔸 Familiarize and train teams in new analytical practices.
French
Native or bilingual
English
Conversational
Can work on-site
Annecy (up to 10km)
Experience
- ONFAnalytical and CRO ConsultantFILM AND AVOctober 2024 - Today (1 year and 10 months)Montréal, CanadaCanadian public producer and distributor of award-winning creative documentaries, author-driven animation, interactive storytelling, and participatory experiences.🎯 Goal: Rethink the streaming platform's user experience, in collaboration with an UX designer and an UX researcher, to become a market leader.🔸 Conduct an audit of the analytical data collection quality and communicate a roadmap for fixes.🔸 Participate in a behavioral audit of all identified user journeys, using existing analytical data among other sources.🔸 Adjust the tracking plan with the new proposed experience and integrate it into sprints, across all platforms (web, mobile app, and TV app).🔸 Ensure the quality of new data collection.🔸 Make user performance and journeys visible through data visualization.🔸 Establish a methodology and organization for continuous experience experimentation and optimization.🔸 Document knowledge of user journeys and behaviors.
- BelronAnalytical and CRO ConsultantAUTOMOBILEJanuary 2023 - November 2024 (1 year and 10 months)Montréal, CanadaInternational group specializing in the repair and replacement of automotive glass.🎯 Goal: Enhance understanding of user journeys for the Speedyglass and Lebeau brands through behavioral analysis and the implementation of A/B tests.🔸 Conduct in-depth analyses to help the client identify pain points and better understand user journeys.🔸 Collaborate with the analytical team to provide complementary information between Google Analytics 4 and Content Square.🔸 Also collaborate with UX designers and researchers to enrich recommendations by considering future ambitions.🔸 Implement a methodology around recommendations to ensure the effectiveness of continuous user journey optimization.🔸 Participate in the creation of A/B tests, monitor them, and analyze results. Communicate learnings.🔸 Document knowledge of user journeys and behaviors.🔸 Broader involvement in analytical topics: tracking plan evolution, server-side implementation, website redesign.
- SHISEIDO EMEAContent Square Specialist ConsultantFASHION AND COSMETICSAugust 2023 - December 2023 (4 months)Paris, FranceInternational group specializing in the sale of cosmetics.🎯 Goal: Strengthen behavioral analyses for the Shiseido and Nars Europe brands to inform the product/CRO team, optimize user experience and conversion.🔸 Participate in identifying pain points in user journeys.🔸 Integrate analyses into sprints to contribute to continuous user experience optimization.🔸 Conduct thorough analyses using a precise and effective methodology.🔸 Collaborate with UX designers to enrich recommendations.🔸 Partner with Google Analytics to complement Content Square.🔸 Facilitate understanding of user journeys through dashboards directly within the Content Square platform.🔸 Promote analyses to foster understanding of user journeys throughout the group.🔸 Liaise with Content Square teams to stay updated on news and leverage the platform to its full potential.
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Education
- Master in Direct and Digital Marketing, E-marketingIAE Lille2017
Certifications
- Google Analytics CertificationGoogle Digital Academy (Skillshop)2022
- Google Tag Manager FundamentalsGoogle Analytics Academy2020