Cléa Cavaillès

Management of press relations and public relations

Development and deployment of sponsorship and partnership strategy + interface with various stakeholders

Development and coordination of charitable actions

Prospecting and activation of local, national, and institutional networks

Creation and dissemination of the internal newsletter and magazine

Crisis communication

Creation and promotion of event-based offers

Oversight of the 360° brand rebranding for its 150th anniversary

Development of the annual communication plan: digital strategy, press relations, event communication

Operational implementation of communication actions: coordination of service providers, budget management

Community management, webmastering, and e-commerce site management

Deployment of online and offline advertising campaigns

Organization of photo shoots

Public relations management: participation in the "Grande Exposition du Fabriqué en France," European Heritage Days, etc.

Organization of events and guided tours (twice a week), public reception, tour guiding, contribution to the site's attractiveness and cultural influence.

Project management based on website creation

👉 Needs analysis and digital strategy creation: customer demand analysis, specifications development, and suitable solutions study.

👉 Development of an external platform dedicated to the general public: creation of a showcase website listing all courses offered on the platform, editing of professor profiles, and web design.

👉 Development of an internal platform dedicated to association members: creation of a high-performance company intranet with integrated messaging, personal spaces, and an information hub to facilitate cohesion and exchange between professors.

👉 WordPress training for the association's webmaster apprentices and training for member users.

👉 Platform development strategy and website maintenance contract with content creation and integration of new processes.