Freelancer profile translated to English.

Description

Hi. I'm Claudio, a freelance copywriter and creative director.

USP: the only Munich copywriter who hasn't written "I love it" for McDonald's.

For this: short and long texts, concepts, campaigns, and ideas. For TV, the street, print, radio, the web, or social. Real and as Reels. Alone. In a team. Or leading a team.

I've been doing this for 15 years. In great agencies, companies, and with great people. For big brands like McDonald's, Sky, and Cupra, or small ones like MAD Magazine (now defunct, partly thanks to me).

By accident, I've won a few national and international awards for it. I prefer to do it with stories that end differently than you'd potato.

Industries: mainly sports, food & entertainment. But I prefer to do what I've never done before.

If I can help you, fax me or call me.

Even just to talk about music or football.

I'm looking forward to it.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

München (up to 30km), Hamburg (up to 30km), Berlin (up to 30km), Stuttgart (up to 30km), Köln (up to 30km)

www.claudiokeleminic.de
Copywriter & Creative Director
April 2022 - Today (4 years and 2 months)
München, Germany
Clients (excerpt): Aldi, BMW, Bosch, Cupra, Decathlon, Disney, E.ON, Lufthansa, MAD Magazine, McDonald's, ntv, OneFootball, Ritter Sport, Seat, Sky, UniCredit, yfood, ZDF

Agencies (excerpt): antoni, David+Martin, Grabarz & Partner, Heimat, Leo Burnett, Plan Net, Scholz & Friends, Serviceplan, thjnk
Sky
Head of Conception
October 2017 - March 2022 (4 years and 6 months)
München, Germany
On set, I was repeatedly bullied by J. Klopp and C. Pizarro (names not changed) because I'm a fervent VfB Stuttgart fan. Afterwards, I went freelance.
thjnk (Leo's thjnk tank)
Senior Copywriter
March 2015 - August 2017 (2 years and 6 months)
München, Germany
Campaigns for McDonald's (excerpt): Burgers (small and large), fries (small, medium, large), soft drinks (small and large)