About Claudie
French
Native or bilingual
English
Fluent
Spanish
Basic
Experience
- IMMERSIA Business SchoolProject Manager Admissions, Pedagogy & Digital StrategyEDUCATION AND E-LEARNINGMarch 2024 - June 2025 (1 year and 3 months)06560 Valbonne, FranceCross-functional Coordination and Candidate/Student Journey Management.A hybrid role of coordination and structuring, aimed at securing the student journey from admission to professional integration, while defining the school's educational and marketing tools.Key Missions focused on Project and Service:
- Educational Project Management: Participation in the development of 16 training modules via Articulate and their integration into the platform (Dokeos) – a digital production industrialization project.
- Admissions/Placement Coordination: Conducted over 3500 interviews and validated +200 admissions. Provided individualized student support and managed the network of partner companies for work-study placement.
- Marketing Management: Designed the graphic charter and created key materials (brochures, Webflow site), ensuring a professional and consistent visual identity.
Achievements: Improved candidate journey and work-study placement rate, demonstrating the effectiveness of the implemented processes. - SolocalDigital Communication Advisor SpecialistCONSULTING AND AUDITSDecember 2023 - March 2024 (3 months)06560 Valbonne, France**Objective**: Support VSEs/SMEs in developing their online visibility through customized marketing campaigns and personalized coaching on using digital tools.Key Missions:
- Managing clients' digital presence across various channels: search engines, social networks, directories, emailing.
- Designing, planning, and executing multi-channel campaigns (emailing, social ads, organic posts).
- Training clients on using their digital tools (reporting, content management, dashboards...).
- Monitoring marketing performance: KPI analysis, report writing, continuous campaign optimization based on results.
- Advising on digital strategy tailored to business objectives and industry specifics.
Results:- Portfolio of 190 clients representing a revenue of €400k
- Significant improvement in customer satisfaction through a pedagogical and proactive approach.
- Development of tailored recommendations enabling clients to better manage their online local presence.
- Tendance LocaleOffice ManagerCONSULTING AND AUDITSNovember 2020 - July 2022 (1 year and 8 months)Antibes, France**Objective**: Support the digital transformation and commercial growth of local businesses by helping them structure their communication, digital tools, and marketing strategy.Missions Performed:
- Digital diagnosis of clients: audit of existing practices, strategic recommendations.
- B2B Business Development: prospecting, customer loyalty, partnership negotiation, client portfolio management.
- Implementation of web & marketplace solutions to improve visibility and conversion.
- Creation of communication materials: visuals, sales pitches, presentations.
- Consulting on customer experience and improvement of user journeys (UX).
- Organizing training sessions on digital topics (social media, collaborative tools, marketing automation).
- Support for recruitment and onboarding of digital profiles for clients.
Achievements:- Supported 10+ SMEs in their digital transformation.
- Implemented social media acquisition strategies, generating concrete results in traffic and leads.
- Optimized CRM tools and integrated automation to improve sales productivity.
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Education
- MBA, Digital Marketing & Brand StrategyIDRAC Business school2020MBA, Marketing digital & Brand Strategy
- Bachelor's degree, Marketing & business developmentIDRAC Business School2018Bachelor's degree, Marketing & business development
Certifications
- The Fundamentals of Digital MarketingGoogle2024