About Claudie
Spanish
Fluent
Portuguese
Native or bilingual
English
Fluent
French
Native or bilingual
Experience
- Flow With the FlowPart-time COOJanuary 2022 - Today (4 years and 7 months)Operational marketing management for SMEs and entrepreneurs: offers, acquisition, CRM, content, team coordination, and performance monitoring. Achievements: +50% margin through repositioning, +20% revenue in 1 year, -20% administrative time through automation.
- Anheuser-Busch InBevHead of MarketingWINE AND SPIRITSJanuary 2019 - January 2020 (1 year)Scaling a B2B digital startup through structuring marketing strategy, acquisition, and brand awareness. Managed a team of 10 specialists: performance, growth, public relations, design, SEO, and social media.Achievements: from 0 to 30k LinkedIn followers in 1 year, from 0 to R$70M GMV, LinkedIn Top Startup / Great Place to Work recognition.
- MichelinMarketing ManagerJanuary 2008 - January 2018 (10 years)Managed the South America product plan and large-scale projects (launching a factory and new ranges). Led steering committees and managed teams. Key achievements: Michelin - "consumer's preferred brand", +70% sales, from 3M to 7M, +30% market share
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Education
- ESC MANAGEMENTEM Lyon - Business School of Lyon (ESc Lyon)2008
- Digital Marketing SpecialistDigital School - SĂŁo Paulo2019