Claudia Vidarte

Since 2020, I have been working as a freelance graphic designer, a phase that has allowed me to grow professionally and develop projects for clients in different sectors. During these years, I have created complete visual identities, strategic websites, and digital content aimed at improving the online presence of brands and entrepreneurs.

My experience focuses on web design—especially in Wordpress and Woocommerce—where I combine aesthetics, usability, and commercial objectives to create functional, fast pages prepared to convert visitors into clients. I have also worked on branding, developing logos, identity manuals, and coherent visual universes that help each brand differentiate itself and convey professionalism.

In parallel, I manage and design content for social media, creating visual calendars, creatives, and strategies adapted to the needs of each business. This has allowed me to work closely with aesthetic centers, small businesses, entrepreneurs, and online stores, helping them improve their image and communicate more effectively.

Over the years, I have refined my working method: I listen to the real needs of each client, define a clear visual strategy, and take each project from the idea to its final implementation, paying attention to every detail. Being a freelancer has given me the freedom—and the responsibility—to lead every step of the creative process, which has strengthened my ability to organize, solve problems, and adapt to different styles and sectors.

I worked on the design of graphic materials, social media content, and creative support for digital campaigns related to events, venues, and businesses on the island. I developed versatile visual pieces adapted to each brand's identity, strengthening their presence on Instagram and other platforms.

I collaborated by creating visual content and managing social media focused on leisure, tourism, and lifestyle in Ibiza. I was responsible for designing posts, editing photographs, creating dynamic content, and maintaining an attractive and current aesthetic in line with the tourism sector.