About Claudia
Spanish
Native or bilingual
Catalan
Native or bilingual
English
Conversational
Experience
- AutónomoFreelance Digital ConsultantRESTAURANTS AND FOOD SERVICEJanuary 2023 - Today (3 years and 5 months)Barcelona, SpainI specialize in social media, where I not only design strategies but also manage every stage: planning, content creation, and detailed results analysis. My goal is to provide a personalized service, understanding each client to achieve their goals efficiently. I prioritize a close and authentic approach. In addition to social media, I also implement META and Google Ads campaigns: creation, activation, and results tracking, and I provide web consulting services as well as creating specific videos for their launch in digital environments.
- Arena Media (_Bridges) - NaturgyTransmedia Release ManagerJanuary 2022 - January 2023 (1 year)Barcelona, SpainReview, management, and maintenance of Naturgy's corporate social media: Content adaptation, graphic proposals, commercial proposals linked to specific campaigns, monitoring of interesting current content for the brand. Delivery of a monthly qualitative and quantitative dashboard. Weekly follow-up meetings with the client. Organization of daily team tasks. Proposal of new methodologies and ways of working following a more agile model. Development of storytellings for audiovisual production to be posted on TikTok.
- Banc SabadellProduct OwnerJanuary 2021 - January 2022 (1 year)Development of high-level briefings defining the best digital solutions to implement at a business and user experience level. Tracking projects and ensuring that defined objectives are met from the beginning until the initiative goes into production. Guaranteeing optimal and attractive implementation at the UX level. Ensuring synergies between UX, UI, Copywriting, and IT teams to verify alignment among the involved teams and thus guarantee the final success of the project. Management of the Renting department, proposing new designs, maintaining the product catalog, and selecting strategic vehicles to maximize sales. Weekly meetings with the team and presentation of new commercial proposals to the board pending their future approval.
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Education
- Introduction to Google Ads CourseMeasure and Conquer2020Curso de Iniciación de Google Ads
- Postgraduate in Social MediaLa Salle-URL2017Postgrado en Redes Sociales