Freelancer profile translated to English.

Description

Art Director specializing in luxury, branding, and visual identity, I support brands and institutions in designing their visual universes and their 360° campaigns, across all types of media. I work on projects combining creative strategy, art direction, and content production: branding, visual identity, publishing, photography, video, motion design, social media, and generative AI in creation.

My years of experience in the luxury, beauty, fashion, culture, and media sectors have allowed me to develop strong adaptability, high aesthetic standards, and a performance-oriented approach, serving brand objectives.

I carry out art direction for luxury, branding, visual identity, and social media design projects, from the concept phase to final production.

References

Beauty | Luxury

L’Oréal Luxe · Prada · Mugler · Lancôme · Yves Saint Laurent · Miu Miu · Valentino · Helena Rubinstein · Diesel · Biotherm · Carita · Kiehl’s · Maison Margiela

Events | Culture

Festival de Cannes · Roland-Garros · Tournoi des Six Nations · Printemps de Bourges · Francofolies · Nederlands Film Festival · Foam Museum · Jeux Olympiques d’hiver Milano Cortina 2026

Learn more about my projects: claudiamarinho.com

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent
Portuguese
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

L'Oréal
Creative Director
LUXURY GOODS
September 2025 - Today (10 months)
Levallois-Perret, France
Creative Director of the Luxury AI Studio
→ Participation in the creation of the AI Studio within L’Oréal Luxe
→ Definition of the creative vision and implementation of AI production processes
→ 360° creative direction: design of e-commerce campaigns and visuals
→ Direct discussions with brands to understand their needs and transform their ideas into visual concepts
→ Origin and supervision of AI campaigns, from idea to final production
→ Creation of beauty visuals according to luxury codes
→ Speaking engagements and facilitation of AI generative awareness workshops for L'Oréal Luxe group teams and brands

Brands: Prada, Mugler, Lancôme, Miu Miu, Valentino, Helena Rubinstein, Diesel, Biotherm, Carita, Kiehl’s, Maison Margiela, Atelier Cologne
Artificial Intelligence Luxury cosmetics Graphic Design Art Direction
France Télévisions
Art Director
FILM AND AV
January 2025 - January 2026 (1 year)
Paris, France
Art Director, Creative Studio - Editorial Marketing
→ Graphic enhancement of France Télévisions programs on social networks
→ Highlighting France Télévisions key events: Cannes Film Festival, Olympic Games, Tour de France, Roland Garros
→ Internal and external communication of digital offering growth
→ Implementation of graphic consistency between different teams within the digital offering growth
Social Networks Media Digital Communication Art Direction Graphic Design
Metropole Television - Groupe M6
Art Director
ENTERTAINMENT AND LEISURE
October 2021 - January 2025 (3 years and 3 months)
Neuilly-sur-Seine, France
→ Development of social media strategies for the various M6 Group channels (M6, W9, 6ter, Paris Première, Téva)
→ Graphic creation and content planning for the social networks (Instagram, X, Facebook, Snapchat) of the M6 Group channels
→ KPI Analysis / Reporting / Global Reviews
Graphic Design Motion Design Social Networks Media Reporting

Check out Claudia's experience

Juliette

L'Oréal Produits de Luxe International (OAPLI)

Several months project

Reviewed on 11/5/2025

Claudia has been an invaluable asset to our internal AI studio as an AI Artistic Director. Her exceptional creativity consistently brings fresh, innovative perspectives to our projects, pushing the boundaries of what's possible. Beyond her remarkable talent, Claudia's friendly and collaborative approach makes her a joy to work with, fostering a positive and productive environment for the entire team. I strongly recommend Claudia.