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Claudia GordoCG

Claudia Gordo

Digital Specialist & Product Manager

€260/day
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Claudia

Digital specialist with over 7 years of experience in the online world: creativity, strategy, planning, management, and business development. My work encompasses the entire project lifecycle, from conceptualization to its consolidation as a product or service. I work on projects characterized by user orientation and a social component. I am particularly motivated by supporting and transforming services that, initially analog, aim to transition to the digital world. Additionally, I collaborate with organizations to promote the use of new practices and methodologies that can strengthen their work.

In recent years, I have developed large-scale, community-oriented projects in the fields of education and international cooperation. I have managed work teams at both technical and social levels, organizing tasks that include web architecture, project storytelling, interactive and service design, inbound marketing, digital strategy, and social media, and of course, managing processes with the technical team under agile and lean methodologies.

Currently, I have specialized in brand digital strategy for fashion and health e-commerce.
  • Catalan

    Native or bilingual

  • Spanish

    Native or bilingual

  • French

    Conversational

  • English

    Fluent

Can work on-site
Madrid (up to 50km), Madrid (up to 60km)

Experience

  • Shoreview App
    Product Manager
    SPORTS
    March 2022 - Today (4 years and 3 months)
    Madrid, Spain
    - Define the strategy and roadmap throughout the product lifecycle: vision with stakeholders, break down the vision into product releases, lead with engineering and UX through delivery, work with marketing to promote solutions.
    - Lead the product roadmap based on hypotheses and iterate on features based on data and user research.
    - Drive digital marketing strategy: paid, influencer, social media, email, etc.
    - Collaborate with design, marketing, and development teams to deliver compelling solutions, as well as with the CEO and board of directors.
    - Compare, analyze, and iterate on the product, including building the product based on Web3 dynamics.
    - Contact potential partners and develop proposals.
    Dirección de proyecto Social Media Email marketing Marketing digital Scrum Master UX User Research
  • IE University
    Project Manager
    EDUCATION AND E-LEARNING
    March 2020 - March 2022 (1 year and 11 months)
    Maintain and improve the web channel in relation to IE University's objectives:

    - Define and develop projects and functionalities according to program or project objectives, focusing on maintaining the consistency of IE University's digital environment.
    - Regularly conduct A/B tests, user research, UX, information architecture, data analysis, QA, SEO.
    - Creation and migration of IE's Web Ecosystem to a new CMS.
    - Work transversally with stakeholders (development, design, content) to drive the project roadmap: task management, prioritization, and QA.
    Diseño Web Wordpress E-commerce Google Analytics Dirección de proyecto SEO A/B Testing
  • Marcianito Fest
    Social Media Strategist
    VIDEO GAMES AND ANIMATION
    June 2019 - Today (7 years)
    Oviedo, Spain
    Develop the digital strategy for the arcade games and music event in Oviedo, Marcianito Fest.
    Redes sociales Organización de eventos Google Analytics Facebook Marketing Instagram Marketing

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Education

  • Máster en Comunicación política, institucional y de crisis
    Universitat Rovira i Virgili
    2012
  • Master en Análisis Político
    Universidad Complutense de Madrid
    2010

Certifications

  • Inbound Marketing
    Hubspot Academy
    2018
  • Google Analytics
    Google Academy
    2016

Skill set

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