About Claudia
Catalan
Native or bilingual
Spanish
Native or bilingual
French
Conversational
English
Fluent
Experience
- Shoreview AppProduct ManagerSPORTSMarch 2022 - Today (4 years and 3 months)Madrid, Spain- Define the strategy and roadmap throughout the product lifecycle: vision with stakeholders, break down the vision into product releases, lead with engineering and UX through delivery, work with marketing to promote solutions.- Lead the product roadmap based on hypotheses and iterate on features based on data and user research.- Drive digital marketing strategy: paid, influencer, social media, email, etc.- Collaborate with design, marketing, and development teams to deliver compelling solutions, as well as with the CEO and board of directors.- Compare, analyze, and iterate on the product, including building the product based on Web3 dynamics.- Contact potential partners and develop proposals.
- IE UniversityProject ManagerEDUCATION AND E-LEARNINGMarch 2020 - March 2022 (1 year and 11 months)Maintain and improve the web channel in relation to IE University's objectives:- Define and develop projects and functionalities according to program or project objectives, focusing on maintaining the consistency of IE University's digital environment.- Regularly conduct A/B tests, user research, UX, information architecture, data analysis, QA, SEO.- Creation and migration of IE's Web Ecosystem to a new CMS.- Work transversally with stakeholders (development, design, content) to drive the project roadmap: task management, prioritization, and QA.
- Marcianito FestSocial Media StrategistVIDEO GAMES AND ANIMATIONJune 2019 - Today (7 years)Oviedo, SpainDevelop the digital strategy for the arcade games and music event in Oviedo, Marcianito Fest.
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Education
- Máster en Comunicación política, institucional y de crisisUniversitat Rovira i Virgili2012
- Master en Análisis PolíticoUniversidad Complutense de Madrid2010
Certifications
- Inbound MarketingHubspot Academy2018
- Google AnalyticsGoogle Academy2016