Freelancer profile translated to English.
Back to original languageAbout Claudia
I am a strategy and project management consultant. My role: to take a vague problem, idea, or objective and turn it into something structured, coherent, and actionable.
Strategic scoping, audit, diagnosis, definition of SMART objectives, launch strategy, positioning, support for VSEs/SMEs/startups: I intervene upstream, before execution. I ask the right questions, identify the real issues, and guide decisions so they truly serve the vision.
My assignments have led me to work in various sectors — mass retail, digital retail, e-commerce, connected home — with organizations of all sizes, from large corporations to independent businesses.
Digital marketing, e-commerce, product data, agile project management, and brand strategy consulting. I quickly get into a context and adapt to very different environments.
I don't do — I guide. I tell you what, why, and how.
French
Native or bilingual
Can work on-site
Lille (up to 10km)
Experience
- MoongyWeb Project ManagerMarch 2025 - December 2025 (9 months)Villeneuve-d'Ascq, FranceEditorial web platform without clear direction or reliable data. Comprehensive audit, understanding of usage, strategic recommendations adapted to available tools. Result: +97% traffic growth, +60% SEO clicks.
- Moongy Digital Lab (mission en régie)Scheduling and Project Management ManagerRETAIL (SMALL BUSINESS)April 2023 - March 2025 (1 year and 11 months)Villeneuve-d'Ascq, France5 web designers studio without efficient process or visibility on workload. Analysis of the existing situation, overhaul of tools and processes, study and implementation of capacity KPIs. Result: fully autonomous studio, 8 synchronized internal clients.
- Moongy Digital Lab (mission en régie)Data Quality ManagerRETAIL (LARGE RETAILERS)June 2022 - March 2023 (9 months)Inconsistent product data internationally, semantic conflicts between languages. Understanding of BU needs, prioritization, reasoned arbitration. Result: complete transfer of the scope to a European BU.
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Education
- Marketing Strategy and Brand ManagementISG2021Formation avancée couvrant l'ensemble du spectre marketing : stratégie de marque, brand management, communication 360°, cross-channel, marketing d'influence et stratégie de contenu. Solide culture digitale — SEO, Google Analytics, Adwords, CRM, e-commerce et f-commerce, ecosystème digital. Approches innovantes intégrées : marketing expérientiel, sémiotique, consumer trends, blogger relationships. Vision internationale avec une forte dimension globalisation et business interculturel.
- International Commerce and MarketingESGCI2019Fondamentaux du marketing, de la stratégie commerciale et du développement à l'international. Compréhension des dynamiques de marché, des comportements d'achat et des leviers de croissance