Claudia Decheco

I am currently working as a Creative Director at McCann Lima, where I started as an Art Director and quickly progressed to lead multidisciplinary creative teams with excellence. I direct and oversee integrated 360º campaigns for brands such as OPEN (until March 2025), Sedal ANDINA, Aruma, Oechsle, KitKat, and Sublime (until November 2024), combining strategic vision, artistic sensibility, and mastery of audiovisual, digital, and media production.

I am part of the creative team selected to lead key pitches, bringing a fresh, solid, and artistic perspective that drives results and connects with the audience. I coordinate multiple teams simultaneously, managing high-impact projects under high pressure and demand, with a focus on quality, visual storytelling, and applied creativity.

I am a versatile professional, with an artist's eye, oriented towards challenges and constant innovation. I master creative processes from conceptualization to execution, including digital guidelines, brand strategy, art direction, and production. I adapt quickly, lead with empathy, and am passionate about developing powerful ideas from scratch.

I was responsible for leading and overseeing the visual direction of the OPPO brand in Peru, ensuring consistency with the global guidelines of the parent company in China, while developing creative solutions adapted to the local market.

I coordinated photography, audiovisual content, and social media areas, ensuring the visual quality of campaigns, launches, and activations. I represented the brand at multiple events across the country, directing on-site content production and mentoring photographers, videographers, and creative teams to ensure delivered products met OPPO's global standards.

My role required multicultural, strategic, and operational management, working directly with Chinese management teams with English as the primary language. It was a deeply enriching experience, during which I had to face high levels of pressure, technical demands, and intercultural adaptation, which strengthened my ability to lead diverse teams and execute high-impact visual projects.

This is where I was able to spend the most time and grow as a professional. I continue my training as a future Creative Director from my position as Junior Art Director and Semi-Senior Creative Designer. I work for Mastercard Latin America, a globally recognized brand, developing creative ideas for digital and BTL campaigns. Developing pieces and adaptations. For San Ignacio de Loyola University USIL, one of the top five private universities in Peru, known for its focus on entrepreneurs. We developed all campaigns for all products of the educational emporium. From digital to ATL and 360. I also oversee Glovo, which transformed into PEYA, where I supervise the development of digital campaigns with the participation of public figures. And finally, I oversee Entel as Art Supervisor, Coca Cola as part of the creative team, and Unilever for specific campaigns.