Freelancer profile translated to English.
Back to original languageAbout Claudia
Communication & Brand Strategy Consultant
With over 15 years of experience in communication, particularly in the luxury sector including CHANEL, I support you in brandstrategyandcommunication project managementto develop your visibility and achieve measurable results.
My 3-step approach
BRAND STRATEGY- Building your brand's DNA
- Clarification of your vision and unique value proposition.
- Premium brand platforms informed by cultural codes.
**→ Result**: A coherent brand platform (identity) that provides clear direction for communications and strengthens credibility with target audiences.
COMMUNICATION- Consistent deployment across all your channels
- **Team coordination**, and development of strategic partnerships.
- Creation of content that authentically expresses your positioning.
**→ Result**: More aligned communication across all touchpoints, and amplified reach.
TRAINING- Transfer of knowledge, codes, and subtleties
- Training your teams in luxury codes and your brand culture.
**→ Result**: Participants equipped with practical skills to navigate demanding contexts with ease. Teams that embody your brand with professionalism
**Field Experience**: 10+ years in the luxury sector including CHANEL
**Multicultural Approach**: Fine adaptation to international contexts
**Tailored Support**: From strategy to implementation
📩 Contact me today to discuss your project
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km), Strasbourg (up to 50km), Marseille (up to 50km), Bordeaux (up to 50km), Nice (up to 50km)
Experience
- Claudia Adigoun ConseilCommunication & Brand Culture ConsultantJanuary 2019 - Today (7 years and 7 months)
- Diagnosis, recommendations, brand platform construction, and implementation of brand identity and communication strategy.
- Design and facilitation of "Learning by Doing" courses and workshops to develop participants' skills, employability, and autonomy, thereby strengthening their ability to thrive in demanding professional environments.
Topics: Communication, Motivation, Desirability & Luxury, CraftsmanshipProfessor: ESLSCA Paris Business School · 2023 - 2024MBA Luxury Management and MarketingFacilitator-Coach: Local Missions, Stains and La Courneuve 2022 - ECOWAS CommissionCommunication ConsultantJanuary 2022 - Today (4 years and 7 months)Diagnosis, recommendations, and implementation of brand identity and communication strategy (French/English).ECOFEST, the West African Arts & Culture Festival organized by ECOWAS and UEMOA.
- Proposal and supervision of strategic communication actions, including digital.
- Creation and launch of Instagram & Facebook accounts (April 2024).
→ Results: 260,000 impressions generated between June 8 and 21, 2024.→ Over 100 media mentions after the launch in May 2024. - Kin&CoFrench Associate - Brand Culture ConsultantJanuary 2024 - June 2024 (5 months)Project for ACCOR
- Overhaul of brand service cultures for Novotel and Ibis, aiming to strengthen their positioning in terms of customer and employee experience.
- On-site immersion to analyze existing practices, identify areas for improvement, and co-construct strategies aligned with Accor's values.
- Facilitation of workshops and cultural adaptation of session materials to maximize impact with French-speaking teams, in line with Accor group and Kin&Co consultancy standards.
Recommendations
+7
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Education
- Advanced Certificate in Coaching, Leadership & Change (Lean Transformation)ESSEC Executive Education2017Advanced Certificate in Coaching, Leadership & Change (Conduite du Changement)
- Master II, Communication Management "Information Works Designer"Université de Lorraine2005Master II