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Claude MaranCM

Claude Maran

Certified Senior Product Owner/Manager

€840/day
10 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Claude

PSPO1 certified PRODUCT OWNER, I offer you my skills as an agile and experienced freelancer in various sectors (cosmetics, media, FinTech, Ecommerce, Agencies, ...)
Curious about all practices and team interactions, I will share with you the necessary involvement to carry out your projects.
My areas of intervention are as follows:

  • PROJECT MANAGEMENT using Agile/Scrum method:

- Creation or redesign of websites and applications

- Collection and analysis of business needs, writing of US
- Evolutionary management: coordination of technical resources, ensuring compliance with quality, deadlines and budget
- Management and prioritization of the backlog
- Establishment of functional roadmaps
- Animation of Scrum ceremonies

  • WEBMARKETING:

- Strategy for choosing media campaigns and online devices (community management, contests...)
- Editorial strategy of influence on social networks
- Reporting
- SEO
- SEA
- Newsletters

At your disposal for more details 👋🏽
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 20km)

Experience

  • REXEL
    Mobile App PM 📲
    CIVIL ENGINEERING
    October 2023 - December 2024 (1 year and 3 months)
    Seyssinet-Pariset, France
    🚀 Senior Product Management Consultant | Specialist in MVP, Roadmaps & Product Strategy, Delivery | AI Features
  • PWC Experience Center
    Senior Mobile Application Product Manager
    BANKING AND INSURANCE
    October 2022 - October 2023 (1 year and 1 month)
    Paris, France
    📌
    Within a digital factory at a player in the health, insurance and retirement sector.

    🎯 Objectives:
    👉🏽 Design
    - Instruction and framing phase with the BO of the universes
    - Monitoring and exchange of inputs with the Design teams
    - QA and testing
    - Review and production on the mobile application stores
    👉🏽 Run
    - Reporting of product malfunctions monitored from MEDIATECH client verbatims and store reviews
    - QA and Testing
    - Review and production on the mobile application stores
    👉🏽 ID2 Consulting Mandate (digital factory)
    - Contribution to workshops and seminars related to change management within the ID2 department

    ✅ Daily missions:

    Product marketing & communication
    - Preparation of Strategic Steering Committees for Private Spaces (quarterly)
    - Preparation of release communications internally and externally
    - Production and monitoring of product roadmaps related to releases (ensuring functional consistency of the product in accordance with the health universes).

    Voice of the customer listening
    - Monitoring and thematic perspective of the voice of the customer (quarterly restitution of customer perception)
    - Writing store reviews to promote product life
  • Éditions Législatives
    Product Owner
    PUBLISHING
    September 2021 - Today (4 years and 9 months)
    Montrouge, France
    📌Within the e-business team and in close collaboration with the MDD (Direct Digital Marketing, product team).

    🎯Objective(s):

    👉🏽Define annual budgets and monitor investments on the e-shops of Editions Legislatives and Editions Dalloz brands
    👉🏽Define and implement action plans for our e-shops in order to grow traffic, leads and revenue (e-merchandising, commercial animation plan, AB testings, on-site retargeting and personalization, customer journey optimizations, etc…)

    🛠Production tools: JIRA, Confluence, Trello, Kameleoon, Analytics, Hotjar, Verified Reviews, CMS: Magento.

    ✅Daily missions:

    •Manage e-commerce developments and projects: formalize expressions of needs, coordinate the various project stakeholders, monitor developments until online release (ticketing and acceptance) while guaranteeing the quality of deliverables and deadlines
    •Monitor and develop analysis tools (Google Analytics, hotjar) and tools such as chat, carts guru, Kameleoon, etc.
    •Monitor KPIs and develop various e-commerce activity reports.

    Skills: Continuous improvement · Agile methods · Data analysis · Requirements analysis

Reviews

5.0

Out of 6 ratings

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Account deleted

Reviewed on 3/2/2017

Claude first worked as a project manager on the Kiehl's and Biotherm brands, then he was entrusted with the e-commerce management of the Biotherm and Clarisonic sites. He is an extra project manager, available, all with a smile and a lot of energy. He was very involved in the missions we entrusted to him.
AD

Account deleted

Reviewed on 3/2/2017

Claude is organized, rigorous and very comfortable working in a team. He is an excellent project manager whose involvement and good humor command respect. Beyond his professional qualities, it is a real pleasure to work with Claude!

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Education

  • MASTER I IN FRENCH LANGUAGE
    Paris IV Sorbonne
    2004
  • JOURNALISM
    Institut Pratique de Journalisme
    2005

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