About Claude
French
Native or bilingual
English
Conversational
Experience
- CG-Conseil.net - Consultant SEABusiness OwnerCONSULTING AND AUDITSMay 2022 - Today (4 years and 1 month)Marseille, FranceSupporting companies in SEA Campaign Creation and training.Step-by-step Google Ads campaign creation for various companies:âą Strategic approach and campaign design with an ROI-focused logicâą Setup, management, and monitoring of Adwords campaignsâą Creation of Search, Display, YouTube, Discovery campaigns, âŠâą Setup of qualified audiencesâą Creation of retargeting campaignsâą ROI optimizationâą Reporting and analysis of resultsTraining and introduction to the SEA universe, adapting to the level of my contacts:âą Creation of training based on client expectationsâą How the Google Ads platform worksâą Creation of Google Ads campaignsâą Keyword selectionâą Ad creation using the AIDA formatâą Setup of an SEA strategyâą Introduction to various Google Ads related software (GTM, Search, Analytics, Optimize, Editor, âŠ)White Label / Subcontracting Missions:âą Supporting communication agencies in their:o Developmento Setup of new serviceso Handling excess workload
- AnotherwayTraffic ManagerE-COMMERCEJanuary 2021 - February 2022 (1 year and 2 months)Marseille, France- Daily monitoring, management, and optimization of existing advertising campaigns (Google Ads, Google Shopping, Display, Search, Bing Ads, Facebook Ads, Instagram Ads, Pinterest Ads, ...)- Implementation of acquisition techniques through competitor targeting and remarketing- Creation, Optimization, and monitoring of dashboards- Sales development on partner sites (Marketplaces: Amazon, N&D, ...) SEO + Ads optimization- Website management and animation- Development of new web projects- Traffic optimization- Participation in Web communication plans
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Education
- MASTER, Commerce and Marketing ManagerESGC&F2013Cette formation sur 2 ans ma permis dâacquĂ©rir un MASTER (certifiĂ© niveau I). Grace Ă ces programmes j'ai Ă©tĂ© formĂ© Ă devenir un futur manager en commerce et marketing capable dâapprĂ©hender lâenvironnement marketing et commercial de lâentreprise au niveau international, ainsi que ses Ă©volutions.. Contenu du programme : Marketing spĂ©cialisĂ© (luxe, B to B, tourisme...) Techniques et actions commerciales NĂ©gociations commerciales et force de vente ComptabilitĂ©, marchĂ©s financiers Ătudes de marchĂ©s et panels Comportement du consommateur Direction et gestion de la force de vente Environnement international StratĂ©gie dâimplantation Management
- EXECUTIVE MASTER IN DIGITAL PROJECT MANAGEMENTVISIPLUS academy2022DĂ©finir, coordonner, assurer et contrĂŽler les activitĂ©s d'un projet Planifier les activitĂ©s, maĂźtriser l'Ă©chĂ©ancier, identifier et gĂ©rer les risques Etablir un budget, maitriser les coĂ»ts et assurer lâapprovisionnement des biens et de services Recruter, animer et piloter l'Ă©quipe projet, et gĂ©rer les compĂ©tences de ses membres Assurer l'engagement de toutes les parties intĂ©ressĂ©es ou affectĂ©es par le projet, diffuser l'information relative au projet Maitrise des outils : Google Ads, Analytics, Gimp Technique de SEM : SEO, SEA, SMO Langage informatique : base en : Html, Css, Pyhon, JS
Certifications
- Google Analytics avancéGoogle2020
- Google Ads Search CertificationGoogle