Freelancer profile translated to English.
Back to original languageAbout Claude-Axel
I supportsmall, medium, and large businessesin growing their online activity by combining two levers:
👉Social media advertising
👉Creation or optimization of e-commerce stores on Shopify
Since 2017, I have been developing and managing Paid Social strategies focused on performance: customer acquisition, community development, conversion, and loyalty. My approach isstrategic, operational, and results-oriented.
📌My key expertise
Paid Social Media: Meta (Facebook/Instagram), TikTok, LinkedIn, Snapchat, Pinterest, X (Twitter)
E-commerce: creation of Shopify stores optimized for conversion
Data & CRM: performance analysis, clear reporting, email automation & retargeting
Copywriting & conversion funnel: messages that convert, effective user journeys
🚀What I bring to you
- A profitable and sustainable acquisition strategy
- A functional, fast, and sales-oriented online store
- A targeted and qualified audience, converted into loyal customers
- An engaged community around your brand, built through intelligent campaigns
- Precise KPI monitoring, for maximum visibility and control
🧩Structured support
1. Diagnosis: audit of your campaigns, your store, or your conversion funnel
2. Recommendations: personalized strategy according to your business objectives
3. Implementation & optimization: operational deployment, results monitoring, and iterations
📞Ready to grow your online business?
👉 Contact me with some information about your project, and let's discuss the best approach to achieve your goals.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- tigrz.parisSocial Media ConsultantSeptember 2022 - October 2022 (1 month)Strategic management of Paid Social campaigns for Maison Francis Kurkdjian (LVMH Group) and ProbikeshopDefinition of the social media strategy to support e-commerce growth and strengthen brand positioningManagement of acquisition and traffic campaigns on Facebook, Instagram, TikTokDevelopment of media plans in line with commercial objectives and brand highlightsManagement and allocation of advertising budgets to maximize return on investmentImplementation of full-funnel campaigns, from awareness to conversionContinuous campaign optimization through A/B testing, audience analysis, and creative/targeting adjustmentsIn-depth KPI analysis for real-time performance monitoringProduction of detailed reports and formulation of business-oriented strategic recommendationsContribution to the structuring of acquisition funnels and audience loyaltySkills used: media planning, social media advertising, data analysis, Facebook & Instagram Ads, TikTok Ads, reporting, strategic recommendations.
- Publicis MediaSocial Media TraderSOCIAL NETWORKSApril 2022 - July 2022 (3 months)Paris, FranceStrategic management of Paid Social campaigns for LVMH Group brandsManagement and optimization of advertising accounts on Facebook, Instagram, TikTok, LinkedIn, Twitter, Snapchat, and PinterestCampaign management for several brands in the group, including: Sephora, Guerlain, Chaumet, Repossi, Fred, Ruinart, among othersDevelopment of media plans and definition of objectives according to the brands' business needsCreation of budget forecasts and management of media budgets for effective investment allocationConducting A/B tests, exploring new targeting options, and continuous adjustments to improve performanceKPI analysis and real-time performance monitoringProduction of reports, accompanied by strategic recommendationsContinuous optimization of Social Ads campaigns to maximize ROAS, engagement, and conversionSkills used: media planning, budget management, Facebook & Instagram Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, data analysis, reporting, strategic recommendations.
- TétrasLireFacebook Advertising ExpertEDUCATION AND E-LEARNINGSeptember 2021 - October 2021 (1 month)Lyon, FranceCustomer acquisition campaigns via Facebook Ads.Retargeting campaigns via Facebook Ads.Analysis of campaign results via KPIs.Strategic recommendations.
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Education
- Master in Digital Marketing and Social MediaSup de Pub2018- Transformation digitale - Gestion des réseaux sociaux organique et paid - Acquisition de clients - E-Commerce - Fidélisation CRM - SEO - SEA - Webdesign - Mesure de la performance - Marketing mobile - Communication marketing intégrée - Programmation - Stratégie de lancement