Clarisse P.

CRM & Klaviyo Expert, I support e-commerce brands (primarily premium) in structuring, managing, and optimizing theirmulti-channel CRM strategy (Email, SMS, WhatsApp)**, with a **performance, loyalty, and customer value-oriented approach.

My role goes beyond campaign creation: I build and manage a brand's entire CRM engine, from lifecycle strategy to flow architecture, segmentation, CRM calendar, and performance analysis.

As a CRM Project Manager / Manager, I have designed and managed CRM strategies for brands such as Eden Park, Laboratoires de Biarritz, Les Secrets de Loly, Paul & Joe, Anatae, and Mezamé.

• Comprehensive audit of existing systems and personalized recommendations

• Structuring customer journeys and lifecycle logic

• Advanced segmentation and personalization

• Building a coherent and high-performing CRM calendar

• Design, management, and optimization of multi-channel campaigns

• Implementation and optimization of automated flows (welcome, post-purchase, abandoned cart, loyalty, reactivation…)

• Continuous performance optimization (open rates, click-through rates, conversion, deliverability)

• Account structuring, setup, and optimization

• KPI analysis and actionable recommendations

• Optimization of retention, purchase frequency, and LTV

• Integration of AI tools to accelerate execution

• Faster strategy challenges

• Smarter performance optimization

📩 Want to optimize your CRM?

Let's discuss it on Malt or LinkedIn: Clarisse Panis.