Clarisse Lamalle

• Contribution to the implementation and animation of websites and mobile applications for Solidarité Sida and Solidays:

- Design / UX design

- Project management and monitoring

- Webmastering

- SEO optimization

• Contribution to the deployment of communication campaigns for Solidarité Sida and Solidays:

- Design, creation, and implementation of digital tools (newsletters, mailings, banners, etc.)

- Database management

- Support for managing acquisition and retargeting campaigns, SEA

• Monitoring of brand registrations, domain names, etc.

• Project management with an agency

• KPI Reporting

• Sectoral watch, benchmarks.

Global missions:

- Implementation of the digital strategy and communication for ActionCOACH Paris

- Ensure the execution and monitoring of marketing and communication projects and actions

- Participate in strategic development discussions

- Ensure the monitoring and transmission of performance indicators More details:

✔️ Propose a brand development strategy: communication (website, social media, brochures/leaflets, press relations, etc.)

✔️ Build and strengthen the brand image: create and develop visual assets online and offline, community management, creation of a newsletter for different target audiences, emailings, creation of the ActionCOACH Paris website)

✔️ Generate leads: implement a development plan to generate leads by prospecting on various tools (Sales Navigator, Kompass, Cold CRM, emailing via Sendieblue, etc.)

✔️ Convert leads: ensure follow-up of participants in events, training, etc. through various channels (mailing, SMS, phone)

✔️ Performance monitoring: continuously analyze implemented actions by tracking various KPIs and propose areas for improvement