Freelancer profile translated to English.

Description

As a CRO and SEO manager, I have accumulated solid expertise in organic traffic acquisition, conversion optimization, and qualified lead generation. My specialty lies in in-depth data analysis and identifying optimization opportunities to maximize ROI. My main asset is my ability to implement 'Quick Wins' strategies that lead to significant improvements quickly.

I also have proven experience in project management and team coordination, which allows me to ensure effective implementation of recommended actions. My main goal is to bring real added value to my employers by generating sustainable and measurable growth.

My technical expertise includes in-depth knowledge of SEO tools (Semrush, Screaming Frog, Majestic, Semji, Search Console, Oncrawl), CRO (Google Analytics, Piano Analytics, Content Square), A/B Testing (AbTasty), project management (Jira, Redmine, Trello), and reporting (Datastudio, PowerBi); combined with a strong sense of proof by example and ROI.

Industry field of expertise

Languages

French
Native or bilingual
Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

EDHEC Business School
Data, CRO & SEO Manager
EDUCATION AND E-LEARNING
October 2023 - August 2024 (11 months)
Paris, France
CRO Development: Gathering insights and optimizing user journeys as part of a website redesign project. Monitoring integration and supporting teams and developers.

Implementing SEO strategy: Collaborating with various business units to establish a 'business-oriented' SEO strategy, as well as training and supporting teams on writing tools and performance monitoring.
Project Management Data Analysis Data Visualization CRO SEO Audit SEO Strategy
DOMITYS SAS
CRO & SEO Manager
MEDICAL
September 2020 - September 2023 (3 years and 1 month)
Paris, France
CRO and A/B Testing Development
• Collect data insights via various performance monitoring tools;
• Identify optimization tasks;
• Deploy the analysis and A/B testing roadmap, ensure KPI monitoring and communication
• Collaborate with the project manager for the deployment of winning variations;
• Ensure onboarding, training, and support of teams on CRO tools;
• Manage the CRO budget;
• Maintain a constant watch on 'Quick Win' and ROI best practices;
• Raise awareness among different departments about Web Performance and its KPIs.

SEO Strategy Implementation
• Define objectives, develop and implement an organic referencing strategy, create the Roadmap;
• Prioritize and plan tasks in collaboration with other departments, including marketing and sales management;
• Supervise and coordinate various stakeholders: team, agency, copywriters;
• Implement, monitor, analyze, and challenge results;
• Collaborate with the acquisition manager to work on synergies between levers • Manage the SEO budget.

Project Management
Daily: Ticket creation, prioritization, integration monitoring, testing, deployment for CRO & SEO topics
Special Projects: Launch of Maviedesenior and the Domitys investor portal: scoping, writing specifications, managing tenders and agency selection, facilitating co-design workshops, validating wireframes and mockups, etc.

Management
• Management of a project manager-type team

Analytics/A/B Testing: Google Analytics, AT Internet (Piano), Datastudio, Content Square, AbTasty, Hotjar
UI/UX: Photoshop, XD, Figma, Sketch
SEO: SEMrush, Semji, Oncrawl, Woorank, Dareboost, Majestic
Project: Trello, Jira, Redmine
Data Analysis Project Management SEO Strategy SEO Audit CRO A/B Testing Graphic Mockup
REI Habitat
Digital Strategy Consultant
REAL ESTATE
November 2019 - April 2020 (6 months)
Paris, France
3-step support:
Audit Phase: Scoping, defining the scope, challenges/objectives & KPIs; Audit restitution and roadmap creation;
Implementation of recommendations.

2 themes:
- CRO: understanding needs & challenges, defining KPIs, site audit, creating optimization roadmaps, producing mockups.
- SEO: Audit (semantic - technical - backlinks/linking - competition), creating quick win roadmaps - setting up a 'toolkit' for metric tracking
CRO SEO Audit SEO Training SEO Strategy Data Analysis