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Clarisse Brand BailleCB

Clarisse Brand Baille

Strategic Marketing | Digital | Communication

€650/day
Pontcharra, FR
8-15 years
Strategic Marketing
LinkedIn
Market Intelligence
Web Analytics
Product Management

Average response time: 1 hour

Freelancer profile translated to English.
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About Clarisse

Do you want tostructure your marketing,better understand yourmarket,or develop yourvisibilityand your **digital acquisition**?

I help B2B companies in thedefinitionanddeployment of pragmatic marketing strategies,directly aligned with their business objectives.

With a background in sales, I have developed a results-oriented and decision-making approach. The question "Why am I selling this product?" marked my transition from sales to strategic marketing, with a constant desire to understand the market before acting.

Thanks toover 10 years of experience in strategic & digital marketing, product marketing, and market intelligence,I work in various B2B environments (cosmetic and pharmaceutical industries, energy management, IT services, insurance).

--- > **What sets me apart**:
  • A dualcommercial and marketingculture
  • Ananalytical, structured, and operationalapproach
  • Ability to structuremeasurable and effective actions
  • Experienced in complex and multi-stakeholder environments

--- > **Types of projects and deliverables**:

*B2B Marketing Strategy Definition(market research, segmentation, positioning, pricing)

*Digital Strategy & Acquisition(SEO/SEA, marketing automation, emailing, lead nurturing)

*Visibility & Content(LinkedIn, website, copywriting, communication materials)

*Lead Generation & CRM(Sales Navigator, CRM implementation, KPI tracking)

*Cross-functional Marketing Project Management(trade shows, events, supplier coordination)


My references:
L’Oréal · Johnson & Johnson · AG2R La Mondiale · Schneider Electric · Socomec · SLAT · 3c-evolution

💬 Available formarketing consulting,**strategic structuring,** oroperational supportmissions.
Electrical industry
Pharmaceuticals
IoT (Internet of Things)
Health and Wellness
Semiconductor and Hardware

  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

  • Italian

    Conversational

  • Japanese

    Basic

Can work on-site
Pontcharra (up to 50km), Chambéry (up to 30km), Lyon (up to 10km), Grenoble (up to 30km)

Experience

  • SLAT
    Digital Marketing and Market Manager
    ENERGY AND UTILITIES
    January 2020 - December 2025 (5 years and 11 months)
    Lyon, France
    *Develop Digital Strategy & Visibility: community management (LinkedIn +3100 followers, +901%), website management: SEO/SEA, web analytics (Google Analytics, Matomo), KPI monitoring (avg. engagement rate 18%, traffic +10%), marketing automation (emailing: open rate +21%, lead nurturing campaigns)

    *Define Marketing Strategy: market and trend analysis, segmentation/targeting/positioning, competitive intelligence, opportunity identification, marketing mix, lead generation (Sales Navigator Team Leader), pricing determination.

    *CRM:Implementation of a CRM with necessary marketing elements for service development.

    *Design Communication Materials:brochures, product sheets, videos, web and press content, social media copywriting.

    *Organize Events:trade shows (Salon des maires, AN2V Universities, Sicurezza Fiera Milano: 132 qualified leads, Security Essen: 74 qualified leads), internal events (70th company anniversary, new office inauguration) and external (Suretés Referents, Webinars, ...), coordination with suppliers (graphic designer, print, 3D video creation agency) and partners (swag, booth constructor, website provider).

    *Work in a Multidisciplinary Environmentin collaboration with sales teams and the R&D department.

    *Professional Associations:participate in the work of professional associations GESI (French Group of Electronic Security Industries) and IGNES (Digital, Energy, and Security Engineering Industries).
    LinkedIn Sales Navigator Lead Generation Communication Strategy Digital Marketing Marketing Strategy
  • Socomec
    Product and Services Marketing Manager
    ENERGY AND UTILITIES
    September 2016 - January 2019 (2 years and 4 months)
    Strasbourg, France
    • Define the marketing roadmap in line with the Group's strategy.
    • Identify new opportunities: Strategy, Market Analysis, Cost/Pricing/Business Plan, Feasibility/Risk Management/Impacts.
    • Ensure international product launches and manage the product lifecycle.
    • Create communication tools and sales materials.
    • Participate in international events: Data Center World, Hannover Messe, etc.
    • Manage the redesign of the Group's intranet for the Services Business Unit.
    • Work in a multidisciplinary environment: sales, communication, R&D, after-sales technical service.
    • Member of the Digital Committee: strategy, technological watch, trends.
    Market Research Product Launch Strategy Project Management Product Marketing Services Marketing
  • Schneider Electric
    Strategic Marketing and Communication Project Manager
    ENERGY AND UTILITIES
    July 2012 - August 2016 (4 years and 1 month)
    Grenoble, France
    *Strategic Marketing:

    - Quantify the Available Market Potential by country and market.
    - Conduct market analyses on targeted segments: Railways, Oil & Gas, Maritime Fleet, Semiconductor.
    - Market Intelligence: Identify new markets.
    - Utilize databases, cross-reference sources: trends and forecasts.
    - Conduct competitive intelligence.
    - Guide the offer roadmap to fill offer gaps.
    - Internet of Things (IoT) Integration into marketing strategy.

    *Communication:

    - Develop various promotional materials (how to sell against, market brochures, product catalogs) and training materials.
    - Redesign the email newsletter into a video format with presentation, for the IT Business Unit management.
    Marketing Strategy Communication Strategy Market Research Connected Objects (IoT) Market Intelligence
Check out Clarisse's experience

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Education

  • Master
    INSEEC Grande Ecole Program
    2013
    Marketing & innovation
  • Bachelor
    Grenoble School of Management
    2011
    Marketing et Communication

Certifications

Clarisse's certifications are only visible to Malt Community members

Skill set

Web Marketing Strategy
Acquisition Strategy
Product Marketing
Communication Strategy
Lead Generation
Market Research
SEO Strategy
LinkedIn Sales Navigator
LinkedIn Training
Canva
Adobe Photoshop
Adobe Lightroom
Filmora
Salesforce
Instagram
Instagram Ads
Video Editing
Go-to-Market (GTM) Strategy
Product Launch Strategy
Product Strategy
Social Media Strategy
Google Analytics
Matomo
Social Media Analytics
Copywriting
Social Media

Categories