About Clara
French
Native or bilingual
Spanish
Conversational
English
Fluent
Experience
- OpenClassroomsSenior Solution ManagerEDUCATION AND E-LEARNINGOctober 2021 - September 2024 (2 years and 11 months)Paris, FranceACTIVITIES
- From 2021 to end of 2022 - Career Squad: Responsible for the design and implementation of solutions for the Career path of our students in training and graduates.
- Since 2023 - Matching Squad: Responsible for the experience of work-study candidates and recruiters to increase the contracting rate.
- Member of the internal "GreenTech" community to improve the eco-design and impact of the platform.
MISSIONS- **Solution requirement**: analysis of the existing situation and needs.
- **Solution Design**: Creation of a Service Blueprint, mapping of domains, actors, and use cases. Exploration of solutions, breakdown of iterations and sequencing, definition of an MVP, a launch plan, and monitoring.
- **Delivery**: Facilitation of Agile rituals. Backlog management.
- **Maintenance & monitoring**: quality control, management of support requests / bug resolution.
- Internal initiatives for process improvement within the Chapter.
- AdverisSenior Web Project ManagerCONSULTING AND AUDITSApril 2018 - October 2021 (3 years and 6 months)Paris, FranceResponsible for projects involving the creation or redesign of responsive websites (institutional, e-commerce, intranet), and management of corrective and evolving maintenance.**Main Technologies Used**: Symfony, Wordpress, Prestashop, Drupal, Magento.**CLIENTS**: Peugeot, La Martiniquaise, Giropharm, Groupe BPCE, La Banque Postale, Au Bureau, La Tour d'Argent, etc.MISSIONS
- Gathering client needs
- Establishing quotes and tracking payments on Quickbooks.
- Managing internal resources' tasks via Asana.
- Project retro-planning and tracking project progress time via the agency's intranet.
- Facilitating UX workshops with clients (personas, user journeys)
- Wireframes created using Sketch.
- Graphic mockups presented in Invision.
- Writing functional and technical specifications.
- Coordination and management of teams (internal and external service providers).
- Testing on different devices and using BrowserStack.
- Backlog management via GitLab or Jira.
- Content writing, integration, art buying.
- Production deployment, post-production monitoring, evolutions, and bug fixes.
- Client consulting on hosting choices, GDPR awareness.
- Close collaboration with the Web Marketing department for SEO, Social Media, SEA, etc. topics.
- BETC DigitalDigital Account ManagerCONSULTING AND AUDITSFebruary 2017 - February 2018 (1 year)Pantin, FranceDesign and launch of print and digital campaigns for major clients.PEUGEOT INTERNATIONAL
- Strategic Recommendation: Definition of a strategic positioning, a creative idea, and the resulting creative brief.
=> For example: Launch of a new vehicle or range, events (rallies), sports partnerships, Social Media editorial line.- Integration of the creative idea into the conversion funnel: Analysis of audiences, their journeys, and definition of deliverables accordingly. Writing the creative brief based on this.
- Monitoring the production of different campaign elements: Print media and out-of-home (press, billboards, POS displays), video (digital and TV), and online (emailings, display banners, Social Media).
- Budget definition based on deliverables and client budget, issuing quotes and purchase orders.
- Establishing a retro-planning.
- Feedback: Analysis of post-campaign statistics and recommendations for improving the campaign in collaboration with relevant departments (Social Media, media agency).
- Management of an intern.
PEUGEOT FRANCE- Deployment of 360° campaigns in France: Strategic and creative adaptation, budget and planning, production monitoring, testing, and delivery.
PIERRE & VACANCESStrategic recommendation, design, and production of campaigns.For example:- P&V 50th Anniversary: Execution of a social media operation in partnership with influencers.
- Winter 2018 Campaign: 8’ TV and internet billboard, 15’ VOL and communication kit (emailing, banners, and website cover).
- Winter 2019 Campaign: Design of 15’ Help videos for digital and TV + digital display.
- Early Booking Offer: Design of a naming and visual identity for the offer.
RTL- Production of a one-page website: Client monitoring and creation, consulting, and writing the functional specifications.
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Education
- Double Degree in MarketingEcole de Management de Normandie & IAE Caen2014Master 2
- Web Project Design - ManagementInstitut F2I2016Master's degree