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Clara ValléeCV

Clara Vallée

Web & Communication Consultant

€650/day
Périgueux, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Clara

Are you looking for a profile capable of managing your projects, structuring your communication strategy, and deploying effective digital communication, without multiplying the number of contacts?

I will guide you from defining your needs to monitoring performance. My role: to offer you a clear and actionable overall vision, and to become your key contact to bridge the gap between your teams, your service providers, and your business objectives.

Specializing in web project management, I define, plan, and coordinate each step: retro-planning, writing functional specifications, wireframes, solution design, testing, and launch.

In terms of digital communication, I design and deploy strategies adapted to your positioning: social media, content creation, SEO, website creation, and results analysis.

I enjoy working on projects with high strategic stakes:
– creation of a print and/or digital communication campaign
– creation or redesign of a website
– development of a social media communication strategy
– overall structuring of a digital presence

What sets me apart? More than 7 years of experience within major groups like Lagardère and Havas, as well as within the French unicorn OpenClassrooms. There, I developed a strong results-oriented, organized, and efficient culture.

As a freelancer, I put this rigor at the service of your project. You benefit from a structured, strategic, and performance-oriented approach — with a single point of contact capable of bridging the gap between vision, execution, and optimization.

My goal: to help you build a coherent, impactful, and sustainable digital strategy.
  • French

    Native or bilingual

  • Spanish

    Conversational

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • OpenClassrooms
    Senior Solution Manager
    EDUCATION AND E-LEARNING
    October 2021 - September 2024 (2 years and 11 months)
    Paris, France
    ACTIVITIES
    • From 2021 to end of 2022 - Career Squad: Responsible for the design and implementation of solutions for the Career path of our students in training and graduates.
    • Since 2023 - Matching Squad: Responsible for the experience of work-study candidates and recruiters to increase the contracting rate.
    • Member of the internal "GreenTech" community to improve the eco-design and impact of the platform.

    MISSIONS
    • **Solution requirement**: analysis of the existing situation and needs.
    • **Solution Design**: Creation of a Service Blueprint, mapping of domains, actors, and use cases. Exploration of solutions, breakdown of iterations and sequencing, definition of an MVP, a launch plan, and monitoring.
    • **Delivery**: Facilitation of Agile rituals. Backlog management.
    • **Maintenance & monitoring**: quality control, management of support requests / bug resolution.
    • Internal initiatives for process improvement within the Chapter.
    Agile Project Management Solution Design Needs Analysis User Experience Design Monitoring
  • Adveris
    Senior Web Project Manager
    CONSULTING AND AUDITS
    April 2018 - October 2021 (3 years and 6 months)
    Paris, France
    Responsible for projects involving the creation or redesign of responsive websites (institutional, e-commerce, intranet), and management of corrective and evolving maintenance.

    **Main Technologies Used**: Symfony, Wordpress, Prestashop, Drupal, Magento.



    **CLIENTS**: Peugeot, La Martiniquaise, Giropharm, Groupe BPCE, La Banque Postale, Au Bureau, La Tour d'Argent, etc.


    MISSIONS
    • Gathering client needs
    • Establishing quotes and tracking payments on Quickbooks.
    • Managing internal resources' tasks via Asana.
    • Project retro-planning and tracking project progress time via the agency's intranet.
    • Facilitating UX workshops with clients (personas, user journeys)
    • Wireframes created using Sketch.
    • Graphic mockups presented in Invision.
    • Writing functional and technical specifications.
    • Coordination and management of teams (internal and external service providers).
    • Testing on different devices and using BrowserStack.
    • Backlog management via GitLab or Jira.
    • Content writing, integration, art buying.
    • Production deployment, post-production monitoring, evolutions, and bug fixes.
    • Client consulting on hosting choices, GDPR awareness.
    • Close collaboration with the Web Marketing department for SEO, Social Media, SEA, etc. topics.
    Web Project Management Consulting Functional Testing Wireframing Web Marketing Strategy
  • BETC Digital
    Digital Account Manager
    CONSULTING AND AUDITS
    February 2017 - February 2018 (1 year)
    Pantin, France
    Design and launch of print and digital campaigns for major clients.

    PEUGEOT INTERNATIONAL
    • Strategic Recommendation: Definition of a strategic positioning, a creative idea, and the resulting creative brief.
    => For example: Launch of a new vehicle or range, events (rallies), sports partnerships, Social Media editorial line.
    • Integration of the creative idea into the conversion funnel: Analysis of audiences, their journeys, and definition of deliverables accordingly. Writing the creative brief based on this.
    • Monitoring the production of different campaign elements: Print media and out-of-home (press, billboards, POS displays), video (digital and TV), and online (emailings, display banners, Social Media).
    • Budget definition based on deliverables and client budget, issuing quotes and purchase orders.
    • Establishing a retro-planning.
    • Feedback: Analysis of post-campaign statistics and recommendations for improving the campaign in collaboration with relevant departments (Social Media, media agency).
    • Management of an intern.

    PEUGEOT FRANCE
    • Deployment of 360° campaigns in France: Strategic and creative adaptation, budget and planning, production monitoring, testing, and delivery.

    PIERRE & VACANCES
    Strategic recommendation, design, and production of campaigns.
    For example:
    • P&V 50th Anniversary: Execution of a social media operation in partnership with influencers.
    • Winter 2018 Campaign: 8’ TV and internet billboard, 15’ VOL and communication kit (emailing, banners, and website cover).
    • Winter 2019 Campaign: Design of 15’ Help videos for digital and TV + digital display.
    • Early Booking Offer: Design of a naming and visual identity for the offer.

    RTL
    • Production of a one-page website: Client monitoring and creation, consulting, and writing the functional specifications.
    Communication Strategy Consulting Digital Communication Social Media Content Creation

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Education

  • Double Degree in Marketing
    Ecole de Management de Normandie & IAE Caen
    2014
    Master 2
  • Web Project Design - Management
    Institut F2I
    2016
    Master's degree

Skill set

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