Freelancer profile translated to English.
Back to original languageAbout Clara
I advise startups and scale-ups on strategically and operationally building marketing and growth as a controllable and measurable function, with a particular focus on HR-tech and AI-adjacent business models.
My foundation for this is nine years in the management team of an HR-tech scale-up (2 → 14+ million € ARR), where I was responsible for product management, data, and most recently marketing as Director Marketing (Team: 8, Budget: >800,000 €). Since February 2026, I have also been bringing this experience to a provider of customized AI software and consulting, where I am responsible for the growth strategy and am building the associated processes.
I think in KPI logic and funnels, but equally in organization and people, complemented by training in systemic coaching & change management. For startups and scale-ups, this means that I don't just develop strategies with you, but also build the structures, processes, and teams that enable sustainable growth.
German
Native or bilingual
English
Fluent
Can work on-site
Berlin (up to 50km), Köln (up to 30km)
Experience
- VisualMakersHead of GrowthSOFTWARE PUBLISHINGFebruary 2026 - Today (5 months)
- Marketing and growth consulting for a provider of customized AI software and consulting
- Part-time role building a sustainable demand generation funnel from lead generation to new customer acquisition
- Transition to the role of Head of Growth starting September 2026
- talentsconnect GroupDirector MarketingSOFTWARE PUBLISHINGJuly 2017 - June 2026 (8 years and 11 months)Cologne, GermanyDirector Marketing (2022-2026)
- Strategic responsibility for marketing as a controllable growth function (Team: 8, Budget >800,000 €)
- Building a KPI-based demand generation system (>200 ICP touchpoints/month; target >1 million € weighted pipeline)
- Leading Marketing & Demand Generation Boards
- Active contribution to scaling from 2 million to >14 million € ARR
- Participation in reorganization and post-merger integration
Product Manager | Product Owner | Tribe Lead Data (2017-2022)- Several years of responsibility in product management and data roles, including roadmap steering, KPI logic, and leading interdisciplinary teams
- Customer-centric management of innovation and transformation projects in the HR group environment
- Universität Duisburg-Essen & Universityof Southern CaliforniaResearch AssistantRESEARCHJanuary 2015 - January 2017 (2 years)Duisburg, Germany
- Empirical research in the field of social psychology and human-technology interaction
- Conception, execution, and evaluation of data-based studies
- Focus on analysis, methodology, and measurability of human behavior
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Education
- Systemic Coaching & Change ManagementINeKO – Institute at the University of Cologne2021Systemisches Coaching & Change Management
- Master of ScienceUniversity of Duisburg-Essen2014Master of Science