Freelancer profile translated to English.

Description

Hey I'm Clara 🌞

E-Commerce Copywriter | E-Mail Marketing & Conversion Copy (DTC, Shopify, Amazon)

Health · Fitness · Lifestyle · Coaching

I'm happy to send work samples on request!

I am a copywriter & marketing VA for B2C brands in e-commerce and support you with email marketing, ads, and social media (incl. UGC & Affiliate Coordination) -> with texts that are clear, think ahead, and sell.

I help you to speak directly to your target audience, resolve objections, and turn attention into real conversions... with copy that feels natural and sells. :)

My focus is on:

• E-mail marketing (Klaviyo, Launch campaigns)

• Sales pages & landing pages (conversion-optimized)

• Website & social media copy

• Marketing support as a VA (structured & proactive approach)

• Amazon Listings & A+ Content

• Messaging & target audience analysis

My background in marketing, coaching, and psychology (neuro-systemic integration) ensures that I don't just write texts, but understand purchasing decisions:

Why people buy.

Why they hesitate.

And which words make the difference.

On the side, I'm a coach, bodybuilder (on standby), and Cat Mom 🐈☕️

This means: I work in a structured, in-depth way, preferably with coffee and at least one cat on the keyboard.

If you're looking for texts that feel real, connect with your target audience, and drive revenue - let's Talk 🔥 :)

Industry field of expertise

Languages

German
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

H+m mediengestalter
MEDIA DESIGNER
January 2016 - January 2018 (2 years)
Holistic responsibility for content, copy, and brand communication
Copywriting for brochures, flyers, websites, and internal campaigns
Development of a clear tonality for patient-oriented communication
Design, layout, and visual storytelling for print and digital media
Support with events and marketing activities
Website Copy Web Design Logo Design Brochure Customer Communication
KRANKENHAUS
MARKETING EMPLOYEE
January 2021 - January 2024 (3 years)
Creation of print and digital materials (flyers, brochures, social media graphics)
Working with the Adobe Creative Suite (InDesign, Photoshop, Illustrator)
Writing sales-oriented advertising copy and claims
Collaboration with marketing teams and external print partners
Web Design Copywriting Social Media Customer Communication Marketing
E-COMMERCE
FREELANCE COPYWRITER AND SOCIAL MEDIA MANAGER
E-COMMERCE
May 2024 - Today (2 years and 3 months)
Creation of conversion-strong texts for product pages, landing pages, ads, and email campaigns
Development of email flows
Creation and optimization of Amazon listings & A+ Content with a focus on SEO & Conversion
Optimization of texts based on KPIs such as CTR, CVR, open rates, and A/B tests
Building clear brand voices and consistent customer journeys
Close collaboration with design, performance marketing, and growth teams
E-mail Marketing Copywriting Copywriting Website Copy B2B2C