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Clara PiccamiglioCP

Clara Piccamiglio

Digital content manager for SMEs and mid-cap companies

€420/day
Saint-Claude, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Clara

I support SMEs and brands in structuring, optimizing, and deploying their digital presence.

With 8 years of experience in operational and digital marketing, including 5 years specializing in digital, I have worked in demanding, brand-oriented environments, particularly in the toy and optics sectors.

I am involved in both strategic thinking and operational implementation.

My expertise includes:
  • Digital content management and optimization
  • Brand visual and editorial consistency
  • Supporting SMEs in structuring and digital communication
  • Coordinating digital content among various stakeholders (photographers, graphic designers, marketing teams, e-commerce, etc.)
  • E-commerce and Amazon product pages
  • Newsletter and email writing
  • Social media support (Instagram, LinkedIn, Pinterest)
I am proficient in tools such as Canva, Photoshop, Shopify, Wix, Mailchimp, Swello...

My approach involves understanding the needs and digital maturity level of each company to offer concrete, quality solutions that are consistent with their brand and adapted to their resources.

I primarily work with existing content (visuals, brand elements, product assets, graphic charter, etc.) to adapt them effectively to various digital platforms.

Depending on the needs, I can also coordinate exchanges with creative service providers (photographers, videographers, graphic designers…).

"It’s complicated to make it simple" is a phrase that guides my way of working. I place great importance on clarity, consistency, and implementing sustainable solutions designed to be effective and easy to use daily.

I favor fluid communication and polished content throughout projects.

Available for one-off assignments or regular support.

Looking forward to discussing your project.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • MOREL Eyewear
    Digital Marketing & Copywriting Manager
    April 2025 - June 2026 (1 year and 2 months)
    • Structuring and managing the digital editorial strategy
    • Managing institutional website content and optimizing web assets
    • Deploying brand communication across digital channels
    • Coordinating content and adapting it to different broadcast formats
    • Defining the social media editorial line
    • Writing internal communication materials
    • Ensuring brand image consistency across all digital content
    Digital Communication Digital Content Management Editorial Strategy Digital Project Management E-commerce
  • Smoby Toys
    Digital Marketing & E-Commerce Specialist
    March 2019 - January 2025 (5 years and 10 months)
    • Operational management of digital and e-commerce content
    • Managing product pages and optimizing web content
    • Deploying digital SEO/SEA campaigns
    • Managing and updating Amazon Vendor Central content
    • Adapting brand assets to different digital channels
    • Performance analysis and key indicator tracking
    • Coordinating digital actions while respecting brand identity
    Digital Communication Amazon Ads Web Content Management Digital Marketing Strategy SEO

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Education

  • MSC Marketing French Excellence
    NEOMA Business School
    2018
  • Double Bachelor of Mass Communication and Spanish
    Lindenwood University, MO, USA
    2017

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