About Clara
- Digital content management and optimization
- Brand visual and editorial consistency
- Supporting SMEs in structuring and digital communication
- Coordinating digital content among various stakeholders (photographers, graphic designers, marketing teams, e-commerce, etc.)
- E-commerce and Amazon product pages
- Newsletter and email writing
- Social media support (Instagram, LinkedIn, Pinterest)
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Experience
- MOREL EyewearDigital Marketing & Copywriting ManagerApril 2025 - June 2026 (1 year and 2 months)
- Structuring and managing the digital editorial strategy
- Managing institutional website content and optimizing web assets
- Deploying brand communication across digital channels
- Coordinating content and adapting it to different broadcast formats
- Defining the social media editorial line
- Writing internal communication materials
- Ensuring brand image consistency across all digital content
- Smoby ToysDigital Marketing & E-Commerce SpecialistMarch 2019 - January 2025 (5 years and 10 months)
- Operational management of digital and e-commerce content
- Managing product pages and optimizing web content
- Deploying digital SEO/SEA campaigns
- Managing and updating Amazon Vendor Central content
- Adapting brand assets to different digital channels
- Performance analysis and key indicator tracking
- Coordinating digital actions while respecting brand identity
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Education
- MSC Marketing French ExcellenceNEOMA Business School2018
- Double Bachelor of Mass Communication and SpanishLindenwood University, MO, USA2017