Clara Ochoa Gracia

At Virago, as co-founder, I have had the opportunity to develop a wide variety of skills and responsibilities that have been fundamental to the growth and success of our project. My main responsibilities include: Product Design: I have designed, illustrated, and laid out all our products, ensuring that each piece reflects the essence and values of Virago. Communication: I manage the integral communication of the brand, both on social media and in physical exhibitions and collaborations with media and NGOs. I create content strategies that connect with our audience and promote our mission. Art Direction: I am in charge of art direction, which includes brand identity design and graphic design for all our materials. This ensures a coherent and attractive visual presentation. I am proud to have contributed to Virago's growth and to have helped make women artists more visible through our work. This project has allowed me to combine my passion for art and design with my commitment to equality and female empowerment.

We worked for P&G as the main client. I had the opportunity to develop visuals for clients such as Pantene, Fairy, and H&S. I was responsible for graphic design, web design, and some 3D work for stands and physical space designs.

I worked mainly on advertising campaigns and children's book illustration. I used the Adobe suite as my primary software.