Freelancer profile translated to English.

Description

Digital art director, freelance web & UI designer, I design campaigns and interfaces that combine creative rigor and business performance. From De Rosa Paris to Publicis, including freelance assignments for brands like Maisons du Monde, Monoprix, and eBay, I have developed a dual expertise: art direction for 360° campaigns and conversion-oriented e-commerce interface design.

I work at the intersection of concept and execution, from defining a graphic territory to producing high-fidelity mockups on Figma, including creating content adapted to each platform. Accustomed to fast-paced environments and multi-agency contexts, I bring a structured creative vision, mastery of design systems, and a growing sensitivity to generative AI tools to accelerate visual production.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Maisons du Monde
Webdesigner
E-COMMERCE
October 2022 - Today (3 years and 10 months)
Paris, France
Webdesigner in the UX/UI team, Freelance assignment

Design and optimization of e-commerce pages (homepages, landing pages) in direct relation to commercial highlights (sales, campaigns, special operations).

Definition of structures (zonings), information hierarchy, and production of visuals with a focus on performance.

Redesign of the homepage while respecting the design system and technical constraints, in a demanding economic context, in close collaboration with the UX/UI and commercial animation teams.

Creation and optimization of visuals from photoshoots using generative AI.
Webdesign UI Web Design Social Media Landing Page Creation Generative AI
Freelance
Digital Art Director & Social Media // Webdesigner // UI Designer
SOCIAL NETWORKS
October 2018 - October 2022 (4 years)
Paris, France
Digital art direction and graphic design:

Creation of visual and narrative concepts for 360° digital campaigns. Definition of graphic territories consistent with the brand platform and marketing objectives. Development of creative directions adaptable to different media (web, social, display, video).

Development and evolution of brand visual identities. Ensuring graphic consistency across all digital media and campaigns.

User-centered web and mobile interface design. Creation of clear, ergonomic visual experiences aligned with existing design systems. Conception of wireframes, zonings, and high-fidelity mockups on Figma. Structuring interfaces and prioritizing information in a UX/UI logic.

Collaboration with UX, product, and marketing teams.

CLIENTS: Banque Populaire - Caisse d’Epargne - Mondial Relay - Monoprix - Macif - Havana Club - EBAY - Pôle emploi - Hello Bank - Nivea - Etat Pur - Senseo - Tag Heuer - General d'optique - Boiron...
Art Direction UI Web Design Brand Guidelines Webdesign Social Media
Rosapark
Digital Art Director
DIGITAL AND IT
March 2017 - January 2019 (1 year and 11 months)
Paris, France
Digital art direction and graphic design:

Design of brand identities and deployment of 360° digital campaigns.

Development of adaptable creative concepts and creation of content suited for various platforms (web, CRM, display, video).

Consulting and production of innovative web materials, digital activations.

Development of creative briefs and art direction for photoshoots, moodboarding, and on-set art direction.

CLIENTS: Monoprix - Skoda - Thalys - Maison Colibri - Cdiscount - Red by SFR - Ouigo - Pierre et Vacances - Bonduelle - GRDF
Art Direction Webdesign UI Web Design CRM Visual Identity