Freelancer profile translated to English.

Description

Hello and welcome to my profile!

After various missions in Marketing, Branding, and Customer Journey, notably at BLABLACAR and BNPPARIBAS, I have a comprehensive profile and would be delighted to assist you with:

- Communication & Marketing

- Branding & Design

- Customer Journey & Experience

/// Marketing - Communication ///

- Communication Strategy: social media, content, blog, events,..

- Relational Marketing: CRM, email campaigns, marketing automation, goodies

- Community Marketing: community creation, loyalty program construction and implementation

/// Branding - UX/UI Design //

- Rebranding to improve your image: visual identity and logo

- UX/UI design for your website and mobile app

- Mockups, posters, flyers, etc.

- Video creation

/// Customer Journey and Experience ///

- Customer Journey Assessment and Audit: Surveys/questionnaires, Email Redesign, rebranding, Design, CRM, Customer Relations, KPIs, ...

- Recommendations to improve the customer journey

- Process Optimization

- Operational Implementation and Project Management

Who am I?

I am initiative-driven, user-centric, data-driven, dynamic, and have excellent interpersonal skills.

I am available at your convenience to discuss your objectives/needs.

See you soon,

Clara

Languages

French
Native or bilingual
English
Fluent
Italian
Fluent

Workplace preferences

Can work on-site

Vannes (up to 50km)

VALTUS
Project Manager - Customer Experience / Loyalty
CONSULTING AND AUDITS
December 2018 - February 2019 (2 months)
Paris, France
On assignment for the European leader in transition management:
- 360 Customer Journey Audit (Marketing, Branding, Communication, UX/UI Design, ...)
- Creation of a community loyalty strategy for CEOs, CTOs, CFOs, ...
User Experience Design User Research Customer Journey Branding Emailing Loyalty Marketing User Interface Design
BNP PARIBAS
Transformation Project Manager
BANKING AND INSURANCE
October 2017 - May 2018 (7 months)
Paris, France
- Strategy and launch of the transformation plan: website, email campaigns, news, events, branding, video,...
- Innovation Projects: International Innovation Week, Hackathon, Champions Community
Communication Strategy Digital Communication Emailing Events Video Community Management Blog Newsletter Design Innovation Visual Identity Digital Transformation
BlaBlaCar
Marketing / Loyalty Project Manager
TRANSPORTATION
November 2013 - February 2017 (3 years and 4 months)
Paris, France
- Community Projects: project management of the community chat (recruitment and animation of members), business objectives
- Customer Loyalty Projects: launch of a program for ambassadors (partnership, rewards, events)
- Creative Projects: creation of visual identity and video production
- Event Projects: coordination of an event tour in 22 countries
- Educational Projects: creation of pages in over 15 countries to educate drivers
Communication Strategy Marketing Events Community Management Digital Communication Loyalty Emailing Video Branding chat Chatbot Recruitment Animation Landing Page Blog Visual Identity Customer Service Partnerships

Check out Clara's experience

Be the first to recommend Clara

Help this freelancer shine by sharing your experience working together.

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

Signup to reveal

Master's degree in Brand Strategy
CELSA
2018
- Expertise en communication de marque. - Comprendre le contexte sociologique et culturel et les aspects symboliques de la marque grâce aux enseignements théoriques. - Effectuer un audit de marque sur la base des enseignements consacrés au marketing de la marque, aux outils de diagnostic et aux outils d'aide à la décision. - Déployer une stratégie de communication en tenant compte des diverses opportunités médiatiques plurimédia. - Connaître le marché et les acteurs des médias et de la communication. développer son aptitude à manager des projets innovants.
Graphic Design and Multimedia
ESAT
2004