About Clara
English
Native or bilingual
Spanish
Conversational
Experience
- Mandarin Oriental ParisClient Experience & Brand Marketing AssistantHOSPITALITYJanuary 2025 - March 2026 (1 year and 2 months)Paris, France
- Coordination of marketing projects with Spa, F&B, and Rooms teams
- Operational management of partnerships and events
- Analysis of customer feedback and competitive intelligence
- Creation of marketing and sales materials
- Contribution to Client Experience initiatives
- MAIASACo-Founder & Brand DirectorAGRICULTURESeptember 2024 - September 2025 (1 year)Paris, FranceProduct Innovation: Collagen Matcha Latte Can
- Creation of the brand identity from the Business Plan: brand platform, logo, concept, packaging, competitive intelligence, art direction
- R&D follow-up: beverage formulation tasting, HACCP training, sourcing of suppliers (primary, secondary, and tertiary packaging) & factories (Cacolac)
- Budget management: projected revenue, crowdfunding campaign, relations with Business Angels/banks, R&D arbitration
- 360° launch activation strategy: digital & communication strategy, iconography, creation of the Shopify platform via AI and coding
- Parfums Christian DiorProduct Marketing Manager La Collection PrivéeFASHION AND COSMETICSSeptember 2022 - September 2024 (2 years)Paris, FranceProject management – Launch monitoring – Relations with MOP / Suppliers / Agencies / Graphic design studios – Art Direction / Merchandising / PR / Retailtainment / Digital briefs – Product innovation – Conceptual research – Market study – Brand examination – Competitive intelligence – Monitoring of Marketing Plans 2022-2023-2024-2025 – 360° Marketing StrategyAssigned projects:
- Development & launch of the Dioriviera fragrance
- Development & launch of the Private Bouquet (reed diffuser)
- Development & launch of the Fragrance & Miniature Candle Discovery Sets
- Development & launch of the Giant Candle product category (1.5kg)
- Overhaul of the Dior.com/La Collection Privée website (product pages, menus, and visual content) in collaboration with digital teams
- Local animation in Asia/ASPAC of a bestseller, Lucky: conceptualization and creation of Brand Content/Local Influencer content
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Education
- Luxury Business Fundamentals, Client Experience, RetailLVMH – INSIDE LVMH Certificate2024Luxury Business Fundamentals, Client Experience, Retail
- Excellence & Brand StrategyEDHEC Business School2024Excellence & Brand Strategy