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Clara MaarekCM

Clara Maarek

Brand & Product Consultant / Luxury Hospitality

€400/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Clara

In the world of luxury and premium, a product is never an end in itself. It is the starting point of an experience where every detail—from the object to its environment—nurtures desire, emotion, and brand attachment.

It is with this conviction that I now support premium brands, startups, and players in the luxury, beauty, wellness, and hospitality sectors in developing high-value products and experiences.

I am involved from the initial strategic thinking to operational launch: concept research, market analysis, product development, branding, packaging, partner coordination, online & offline launch strategy, and customer experience.

My entrepreneurial experience has taught me to make quick decisions, arbitrate, manage budget constraints, and transform an idea into a concrete project that sells a dream. My experience in large groups has brought me rigor, mastery of key processes, and the execution standards specific to the greatest houses. All of this to provide and guide a 360° project launch done by the book.

I don't seek to apply ready-made methods. I focus on understanding a brand's DNA, its ambitions, and its customers' expectations to design coherent, differentiating, and innovative projects.

If you are looking for someone who can combine creative sensibility, strategic vision, and execution capability, I would be delighted to discuss with you.
  • English

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Paris (up to 30km), Neuilly-sur-Seine (up to 30km)

Experience

  • Mandarin Oriental Paris
    Client Experience & Brand Marketing Assistant
    HOSPITALITY
    January 2025 - March 2026 (1 year and 2 months)
    Paris, France
    • Coordination of marketing projects with Spa, F&B, and Rooms teams
    • Operational management of partnerships and events
    • Analysis of customer feedback and competitive intelligence
    • Creation of marketing and sales materials
    • Contribution to Client Experience initiatives
    Luxury Hospitality Customer Experience Marketing
  • MAIASA
    Co-Founder & Brand Director
    AGRICULTURE
    September 2024 - September 2025 (1 year)
    Paris, France
    Product Innovation: Collagen Matcha Latte Can

    • Creation of the brand identity from the Business Plan: brand platform, logo, concept, packaging, competitive intelligence, art direction
    • R&D follow-up: beverage formulation tasting, HACCP training, sourcing of suppliers (primary, secondary, and tertiary packaging) & factories (Cacolac)
    • Budget management: projected revenue, crowdfunding campaign, relations with Business Angels/banks, R&D arbitration
    • 360° launch activation strategy: digital & communication strategy, iconography, creation of the Shopify platform via AI and coding
    Commercial Business Development Product Development Art Direction Health and Wellness
  • Parfums Christian Dior
    Product Marketing Manager La Collection Privée
    FASHION AND COSMETICS
    September 2022 - September 2024 (2 years)
    Paris, France
    Project management – Launch monitoring – Relations with MOP / Suppliers / Agencies / Graphic design studios – Art Direction / Merchandising / PR / Retailtainment / Digital briefs – Product innovation – Conceptual research – Market study – Brand examination – Competitive intelligence – Monitoring of Marketing Plans 2022-2023-2024-2025 – 360° Marketing Strategy

    Assigned projects:
    • Development & launch of the Dioriviera fragrance
    • Development & launch of the Private Bouquet (reed diffuser)
    • Development & launch of the Fragrance & Miniature Candle Discovery Sets
    • Development & launch of the Giant Candle product category (1.5kg)
    • Overhaul of the Dior.com/La Collection Privée website (product pages, menus, and visual content) in collaboration with digital teams
    • Local animation in Asia/ASPAC of a bestseller, Lucky: conceptualization and creation of Brand Content/Local Influencer content
    Project Management Art Direction Perfumes Product Development Customer Experience

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Education

  • Luxury Business Fundamentals, Client Experience, Retail
    LVMH – INSIDE LVMH Certificate
    2024
    Luxury Business Fundamentals, Client Experience, Retail
  • Excellence & Brand Strategy
    EDHEC Business School
    2024
    Excellence & Brand Strategy

Skill set

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