Freelancer profile translated to English.

Description

Hello,

Constantly looking for new ground to explore, I have contributed for six years to building a brand image for Women's and Men's ready-to-wear brands. From Paris to London, via Bordeaux, I work 360° on each subject from the idea to its implementation. And all this, in a good mood.

If you want a dynamic, creative and conscientious person, I suggest you accompany you in the following areas:

Communication strategy:

Brand DNA
Editorial line
Social media strategy
Support and advice

Social media:

Content creation
Animation and management of social networks
Editorial planning management
Influencer partnerships and contests

Design / writing:

Brand content: articles, interviews, blog etc.
PR: press release, press kit etc.
Offline supports: flyers, POS, posters etc.
Artistic direction: styling, set design etc.

Looking forward to exchanging with you.

Clara

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Bordeaux (up to 50km)

Asphalte
Social Media Manager
E-COMMERCE
February 2021 - March 2022 (1 year and 1 month)
Bordeaux, France
Social Media:
Content production in collaboration with the graphics and video teams
Wording
Editorial planning management
Daily publication and moderation of the Instagram account @asphalte_homme
Strategy and Brand content:
Launch of the TikTok Asphalte account and co-production of content in partnership with influencers
Monitoring and benchmarking
Blue Garage
Project manager
FASHION AND COSMETICS
July 2018 - December 2018 (6 months)
Paris, France
Social Media and artistic direction:
Organization of photoshoots and management of styling
Content creation, publication and daily moderation of the Instagram account @bluegarageclothing
Project management:
Development of regular events on the various points of sale and creation of event supports (posters, flyers, personalized objects)
Management of a Parisian store opening in collaboration with the various trades
Community management Digital communication Artistic direction Event management Brand content
Brandy Melville
Shop Manager Paris
FASHION AND COSMETICS
June 2017 - June 2018 (1 year and 1 month)
Paris, France
Management:
Recruitment and training of teams in the two Parisian boutiques (between 20 and 40 salespeople depending on needs)
Management of schedules and contracts in connection with the director of human resources
Sales, advice, cash management

Merchandising:
Implementation of the visual strategy and respect for the brand DNA in the two Parisian boutiques
Management and training of a junior merchandiser on a work-study basis
Team management Human resources

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Bachelor Sup'est
ICN Business School
2010
Commerce, Marketing, Management
Master - Global communication of companies and brands
ISCOM
2012
Marketing, Communication, Publicité, RP

Clara Lesburgueres

Brand manager / Social Media / Art Director

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