Clara Le Lamer

Content Creation:

• Development of attractive posts (visuals and texts) highlighting the rental offer and the local specificities of the Montpellier and Ajaccio agencies.

• Promotion of special offers, new arrivals, and differentiating services to capture the attention of potential customers.

Digital Strategy:

• Development of a coherent editorial calendar adapted to key periods (summer holidays, festivities, etc.).

• Implementation of campaigns to target tourists and locals.

Social Media Animation:

• Management and animation of communities on Facebook, Instagram, and other platforms, with a warm and professional tone.

• Interaction with followers: responding to messages, managing reviews, and customer loyalty.

Performance Analysis:

• Monitoring of post and campaign statistics to optimize results.

• Recommendations for improvement to maximize visibility and engagement.

Local Collaboration:

• Coordination with the Montpellier and Ajaccio agencies to promote local partnerships or events.

As part of a one-off assignment, Dressing Press Cuir, a dry cleaner specializing in leather goods, commissioned me to create attractive visuals in line with its elegant and timeless brand.

My main tasks:

Creation of personalized visuals:

◦ Design of graphic materials (banners, social media posts, flyers, etc.) highlighting the boutique's iconic products.

◦ Adherence to the brand's visual identity to ensure consistent and premium communication.

Product Promotion:

◦ Focus on the details and quality of leather items to appeal to the target clientele.

◦ Use of impactful text and visual elements to enhance the attractiveness of the visuals.

Close Collaboration:

◦ Direct work with the Dressing Press Cuir team to ensure the visuals perfectly meet their expectations.

Creation of inspiring content:

◦ Design of attractive visuals and writing of engaging texts to highlight key products (mattresses, bed bases, accessories) and current promotions.

◦ Development of posts focused on comfort, well-being, and sleep to attract potential customers.

Implementation of a digital strategy:

◦ Development of an editorial calendar aligned with key periods (sales, commercial events, holidays) to maximize the impact of publications.

◦ Adaptation of content to reflect the warm and professional identity of La Montagne Literie.

Social media animation:

◦ Management of Instagram and Facebook accounts: regular posts, stories, and interactive content.

◦ Interaction with the community: responding to comments and messages to strengthen customer relationships.

Promotion of the offer:

◦ Highlighting the strengths of La Montagne Literie, particularly the quality of products, personalized customer service, and expert advice.

◦ Presentation of promotions and special offers to attract and retain customers.

Performance monitoring and analysis:

◦ Measurement of campaign results (engagement, reach, conversion) to refine the strategy.

◦ Recommendations to optimize future actions and increase brand awareness.