Clara Larger

Do you want a "human, authentic, and engaging" video? Or someone who understands why and how your content can perform?

Because anyone can film a product with nice lighting and master the basics of editing on CapCut. Understanding what makes your target audience buy is another skill. And that's called marketing.

With a Master's degree in Digital Marketing, I spent 5 years in the field in companies managing international e-commerce strategies, analyzing sales funnels, and understanding what truly drives purchases. Not just watching TikTok trends.

This background allows me to understand the objectives and KPIs of brands and position myself as a strategic partner, not just a service provider who delivers videos.

I always start by understanding exactly who we are addressing. The precise person, with their barriers and mindset. Then the message. The starting point is always what the target audience feels, never the product. This results in content that the target audience can relate to, not an advertisement.

There are thousands of UGC creators. Few of them know how to read conversion rates and online sales KPIs.

I also offer comprehensive social media management support for e-commerce brands and B2C apps: editorial strategy, content creation aligned with sales objectives, analysis of social media and e-commerce KPIs, monthly reporting, and actionable recommendations.

Based in Mulhouse, I am available remotely and for on-site work.

Do you have an UGC project or a strategic need to manage your social media and sell online? Contact me!