Freelancer profile translated to English.
Back to original languageAbout Clara
I help outdoor brands to design, produce and deploy their creative campaigns — with a real understanding of the field, the product and digital performance.
_They have trusted me before: Salomon, Columbia, Sorel, Quechua
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Clara Lagardère FreelanceCreative strategist & producer / FreelanceSPORTSOctober 2021 - Today (4 years and 8 months)Biarritz, FranceI help outdoor brands create authentic and high-performing campaigns - from strategy, to the field, to distribution (Meta Ads, ecom, web)._They have trusted me before:Salomon | A to Z production of ecom and social media shootsColumbia | AD, asset design, campaign implementation on European ecoms and social mediaSorel | AD, asset design, campaign implementation on European ecoms and social mediaQuechua | Field shoot production in the Basque Country
- WIDE Switzerland (WIDE Agency Suisse)Digital Marketing ConsultantCONSULTING AND AUDITSNovember 2019 - January 2022 (2 years and 2 months)Geneva, SwitzerlandSOCIAL MEDIA- Managed the social media for easyGym France🏆 Award-winning project at "Le Meilleur de la Publicité 2022", in the Content Marketing categoryWEBDESIGN- Responsible for content creation for Columbia and Sorel European ecommercesOther clients: Avène, All Triangles, PMI, Nespresso
- SALOMONJunior Activation Specialist // SnowsportsSPORTSJuly 2019 - October 2019 (3 months)Annecy, France360° ADVERTISING CAMPAIGNSResponsible for the creation of 2 international 360° campaignsCONTENT MARKETINGProduction of photo shoots in studio and in the mountains (Saas Fee, Courmayeur, Greece)Responsible for Hardgoods catalog projectsEVENTSResponsible for the Global Sales Meeting fashion showSupport for the organization of marketing activation for the "High Five" Ski Film Festival
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Education
- Master of the Grande Ecole Program, specializing in Marketing and DigitalToulouse Business School2019
- Preparatory Class for Business Schools - Scientific option (ECS)Lycée Michel Montaigne2015Classe Préparatoire aux Grandes Ecoles de Commerce - option scientifique (ECS)