Freelancer profile translated to English.
Back to original languageAbout Clara
Hello! I'm Clara 😊
Passionate about marketing and communication, I decided to make it my profession.
I am now in my second year of a Master's degree in Luxury Marketing at EAC, where I have also been working part-time as a community manager for almost 5 years.
Here are all the tasks that have already been assigned to me and that I manage:
- Brand Strategy: Market analysis and positioning, brand identity development, branding and rebranding strategy
- Content Creation: Product photography and videography, content writing for catalogs, websites, and social media, graphic design for print and digital media
- Digital Marketing: Social media management, online advertising campaigns (Facebook Ads), SEO/SEA optimization
- Events: Product launch organization, trade show and exhibition coordination, partnership and influencer collaboration management
- Public Relations: Press release writing
- Photo Shoots: Art direction, shooting, location selection, photo retouching
Highly motivated to acquire new skills in these areas, I offer my services in social media communication, marketing consulting, and the digital development of your brand.
Feel free to contact me for a quote or more information 😉
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- MATHON ParisCommunication ManagerLUXURY GOODSSeptember 2023 - Today (2 years and 10 months)Paris, France
Here is an overview of my professional tasks:
I am responsible for managing Paid campaigns, where I plan, implement, and optimize paid advertisements to maximize return on investment. I also handle digital statistics processing, analyzing and interpreting data to evaluate the performance of digital actions. By developing 360° communication campaigns, I create and deploy integrated communication strategies across various channels. Social media management is also part of my responsibilities, including community engagement, moderation, and growth of online communities. Furthermore, I oversee email campaigns, designing, sending, and tracking marketing emails. Finally, I led the redesign of the e-commerce website, improving the user interface and functionalities to increase online sales. - Salmon ParisCommunity ManagerLUXURY GOODSSeptember 2020 - Today (5 years and 11 months)Paris, France- Social media management- Development of digital communication strategies- Content creation- Brand development on social media
- Cute model'sCommunity ManagerFASHION AND COSMETICSSeptember 2019 - August 2020 (1 year)Paris, FranceContent creation for social media and the website of Cute model's (children's modeling agency)
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Education
- Master's Degree in Luxury MarketingEAC ParisLe Mastère marketing du luxe dispense un ensemble de connaissances : gestion, marketing, droit et communication… En lien direct avec les spécificités des marchés du luxe, l'enseignement vise ainsi à faire comprendre les mutations digitales et comportementales qui touchent le secteur et d’adopter une vision stratégique et dynamique.