About Clara
French
Native or bilingual
Experience
- WEBVOLUTIONCommunicationTECHJanuary 2023 - June 2025 (2 years and 5 months)- Development of the editorial strategy- Implementation of the editorial calendar- Writing post descriptions- Design of visuals in line with the graphic charter- Development of stories following the editorial line- Community management and animation- Creation of an aesthetic and harmonious feed- Weekly statistics analysis
- Como Mercedes-BenzSocial Media Manager & Content StrategistAUTOMOBILEJune 2026 - Today (2 months)Paris, FranceResponsible for the social media strategy and content creation for the Mercedes-Benz dealership in Como.My mission is to develop the dealership's visibility on Instagram, TikTok, and LinkedIn, adapting communication to the codes of each platform while respecting the premium image of Mercedes-Benz.I am involved in:
- Defining the social media editorial strategy
- Creating and managing the monthly editorial calendar
- Researching content ideas adapted to the automotive world
- Creating Reels, TikTok, stories, and LinkedIn content concepts
- Writing texts, hooks, taglines, and captions
- Adapting content according to platforms
- Creative briefs for video editing
- Highlighting vehicles, offers, services, and dealership news
- Creating content focused on awareness, engagement, and conversion
- Optimizing publications based on performance
- Competitive intelligence and social media trends in the automotive industry
The objective: to build a more modern, dynamic, and coherent digital presence, while enhancing the dealership's expertise, brand image, and vehicles. - BuroliveCommunicationRETAIL (SMALL BUSINESS)June 2024 - February 2025 (8 months)• Definition of the digital communication strategy in line with BurOLive's positioning.• Development of the editorial line and content plan for social media.• Creation of content (visuals, posts, stories, newsletters) to promote offers and brand image.• Daily management of social media: publications, message responses, community animation.• Performance monitoring (engagement, reach, clicks) and content adjustments based on results.• Coordination with the founder to align communication with business needs and news.
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