Freelancer profile translated to English.
Back to original languageAbout Clara
Content creator specializing in responsible consumption, food, well-being, naturopathy, hypnosis, and personal development.
10 years of experience in communication, including 2 as a Press Relations Consultant, and 5 as Head of Digital Marketing for Bio c' Bon stores.
What drives me the most? Creating impactful content!
🎯 My goal? To improve your visibility and accelerate the growth of your business or blog through brand content.
✒️ I enjoy conducting thorough research and finding the right words to produce well-documented, fluid, and engaging content. I completed the SEO web writing course by Lucie Rondelet, recognized for the quality of her teaching (Data Dock label).
🔍 My expertise:
• Communication Strategy / Brand Content Strategy / Social Media Strategy
• Social Media Strategy / Content Strategy
• Editorial Line Creation
• Editorial Charter Creation
• Writing (Social Media, SEO, brand content, articles, press releases, product sheets, newsletters...)
• Content Production (video, carousel...)
• Influencer Marketing
• SEO Editorial Audit
• SEO Writing (keyword research, optimization, HTML tagging, meta tag creation...)
• Proofreading / Editing
• Website Content Optimization
• Editorial Calendar Creation
• Influencer Marketing
❤️ My favorite topics:
Responsible Consumption - Food - Naturopathy - Animals - Well-being - Organic Farming - Ecology - Marketing - Restaurants - Personal Development
Feel free to contact me, I'll be happy to discuss your needs and content strategy with you.
French
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- RegloCommunication Strategy Consulting MissionAGRICULTUREOctober 2021 - February 2022 (4 months)Paris, France-Implementation of the overall communication strategy-Creation of the editorial line-Social media management (Facebook, Twitter, Instagram, LinkedIn, TikTok)-Creation of guidelines for Customer Service
- Bio c' BonDigital Marketing and Customer Relations ManagerRETAIL (SMALL BUSINESS)December 2018 - December 2020 (2 years)-Active participation in the global communication plan and commercial animation plan- Content creation, editorial line management, and social media management for Bio c' Bon, Bio c' Bon Tribus (family community), and C' du Jardin (salad bar): Facebook, Twitter, Instagram, Pinterest, LinkedIn-Participation in the e-commerce launch (Click & Collect, Delivery): implementation and monitoring of web marketing levers (commercial promotions, SEO, SEA, emailing, product and UX offer recommendations, reporting and KPI monitoring…)-Content creation: blog articles, ebooks, newsletters, press releases-Website updates, management, and UX optimization-Reporting and KPI monitoring (ads, organic, SEA…)-Creation and organization of offline events: recipe launches in salad bars with Make Me Healthy, book signings by Youmakefashion on dietary rebalancing…-Influencer relations management-Creation and supervision of the Customer Service department: drafting customer communication, setting up processes and monthly reporting, loyalty program optimization)-Management of 2 people
- Bio c' BonDigital Marketing OfficerMay 2015 - December 2018 (3 years and 7 months)Île-de-France, France-Active participation in the global communication plan and commercial animation plan- Content creation, editorial line management, and social media management for Bio c' Bon, Bio c' Bon Tribus (family community), and C' du Jardin (salad bar): Facebook, Twitter, Instagram, Pinterest, LinkedIn-Brand content and editorial content writing for social media and the website-Website updates and management-Monitoring, audience analysis, reporting-Public relations and influencer relations management-Creation of newsletters and emails-Customer service management: creation of customer communication and process implementation
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Education
- MBA, Marketing, e-marketing and advertisingESGMBA, Marketing, e-marketing et publicité
- Bachelor's and Master's degree 2, Communication and Public RelationsESGCILicence et Master 2, Communication et Relations Publiques
Certifications
- SEO Web Writing by Lucie RondeletSAS Formation Rédaction Web2021
- Hypnotherapist TechnicianL'ARCHE2023