Freelancer profile translated to English.

Description

I help you build clear, consistent, and effective communication, aligning brand strategy, social media, influence, and content.

🎯 Specialization: beauty, wellness, health, premium lifestyle, and wellness locations.

I support brands in deploying their 360° communication strategy: positioning, key messages, editorial line, activation calendar, social media content, influence campaigns, events, and brand highlights.

After several experiences in communication, marketing, influence, and partnerships (notably at Médoucine, Givenchy Beauty LVMH, and Cosmetics Inspiration & Creation), I have developed a hybrid expertise combining strategy, operational execution, and a deep understanding of the beauty/wellness sectors.

I currently work as a freelance Head of Communication & Influence for brands, with a strategic, creative, and results-oriented approach.

I also develop a talent agent activity, supporting expert profiles and content creators in the health, sports, wellness, and beauty sectors in their brand collaborations: positioning, prospecting, negotiation, and partnership follow-up.

💡 What I can bring you:

360° Communication Strategy

Social Media Strategy & Editorial Line

Content Creation & Coordination: posts, Reels, TikTok, carousels, stories, scripts, captions

Influence Campaigns: casting, briefing, negotiation, follow-up, reporting

Brand Highlight Deployment: launches, events, commercial activations

Performance Analysis & Optimization Recommendations

Beauty, Wellness, Health, and Influence Monitoring & Insights

My book:

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

FREELANCE
HEAD OF COMMUNICATION & INFLUENCE
January 2025 - Today (1 year and 7 months)
Supporting beauty, wellness, and health brands with their communication, social media, and influence strategy. Defining positioning, key messages, editorial line, and activation calendar. Managing 360° communication projects: content, campaigns, events, partnerships, brand assets, and commercial highlights. Creating and coordinating social media content: posts, carousels, stories, scripts, captions, and creative recommendations. Managing influence campaigns: casting, briefs, negotiation, deliverable tracking, reporting, and recommendations. References: Douzefevrier, METCARE® ... See book.
Medoucine
Head of communities & partnerships
HEALTH AND WELLNESS
January 2022 - January 2025 (3 years)
Paris, France
Responsible for developing the network of wellness practitioners (2,500+) and the general public community (300,000+ accounts).

Managing the communication, partnerships, and events strategy around integrative health and wellness.

Main missions:
Defining and implementing the network animation & content strategy
Negotiating and managing partnerships with brands, schools, associations, and health institutions
Organizing workshops, conferences, and digital campaigns
Managing 2 employees and reporting KPIs to the Executive Committee
Collaborating with industry personalities: Maxine Eouzan, Laëtitia Guapo, Alain Toledano…
Community Management Partnerships Influencer Relations Project Management Reporting
Givenchy Beauty (LVMH)
Digital Makeup Project Assistant
FASHION AND COSMETICS
June 2021 - December 2021 (6 months)
Paris, France
Participated in the international deployment of makeup launches (Le Rouge, Le 9, L’Interdit Lipstick, Les Accessoires).

Coordinated digital campaigns and managed content production for international social media and websites.

Main missions:
Project management with marketing teams, creative teams, and external agencies
Writing creative briefs and tracking deliverables
Participating in the design of 360° digital content
Analyzing performance and campaign reports
Content Creation Marketing Project Management Editorial Strategy Performance Indicators Art Direction