Freelancer profile translated to English.

Description

E-commerce strategy expert with 5 years of experience within a retail leader, I assist companies in optimizing their digital performance and customer journeys.

My expertise lies at the intersection of strategic E-merchandising and performance management. I am involved in defining annual roadmaps, optimizing complex catalogs (taxonomy, SEO/GEO), and designing/optimizing journeys to improve customer experience and conversion.

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Leroy Merlin
E-commerce Manager / E-category Specialist
E-COMMERCE
January 2025 - Today (1 year and 7 months)
Lezennes, France
Managed the e-commerce strategy and performance for major categories of the catalog.

My mission is to define the annual e-commerce roadmap in alignment with market strategy and to monitor conversion KPIs for my scope (Joinery). I design and optimize complex customer journeys, particularly for services and custom project solutions, to streamline the purchase funnel and maximize web revenue and lead generation.

Tools mastered: Piano Analytics, Semrush, Contentsquare, Monitorank
E-commerce Strategy Data Analysis Project Management Customer Journey Optimization Conversion Optimization
Leroy Merlin
Senior E-Merchandiser
E-COMMERCE
January 2022 - December 2024 (2 years and 11 months)
Lille, France
Optimized the user experience and visibility of product offerings for high-volume sales categories on the website.
Responsible for the structure of large and complex product catalogs: creation and optimization of taxonomies with a customer-centric and SEO-friendly approach, management of filters, and internal linking. Optimized cross-selling on product pages.

Continuous analysis of user behavior through tracking tools to adjust action plans and improve the conversion rate.

Tools mastered: Piano Analytics, Semrush, Contentsquare, Monitorank
e-merchandising User Experience (UX) SEO Contentsquare Piano Analytics
Leroy Merlin
Brand Coach
CIVIL ENGINEERING
January 2021 - December 2021 (11 months)
Lille, France
Provided strategic and operational support to partner brands to boost their online and in-store presence.
Optimized operational excellence for product sheets and implemented event-based initiatives (live shopping, special operations) which led to a significant increase in visibility and sales.
Supplier Relationship Management Product Sheet Optimization Performance Optimization