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Clara DesplatsCD

Clara Desplats

đź“© CRM & Email Marketing Expert Klaviyo

€220/day
Paris, FR
3-7 years
Email marketing
CRM
Klaviyo
E-commerce
Marketing automation

Average response time: A few days

Freelancer profile translated to English.
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About Clara

CRM expert with 3 years of e-commerce experience, capable of designing and executing high-performing, data-driven omnichannel strategies that enhance customer engagement and optimize conversion.
Arts and Crafts
Fashion and Cosmetics
Luxury Goods
Health and Wellness
Culture

  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Groupe Chantelle
    CRM Assistant
    FASHION AND COSMETICS
    September 2023 - September 2024 (1 year)
    Cachan, France
    Managed the omnichannel CRM strategy (email, SMS, push notifications, print) with the goal of customer loyalty and increasing CLV.

    Designed, orchestrated, and optimized automated and ad hoc campaigns via Selligent Marketing Cloud (nurturing scenarios, cart abandonment reminders, customer lifecycles, reactivation, loyalty).

    Performed advanced performance analysis (deliverability KPIs, engagement, conversion, retention) and implemented strategic recommendations via Tableau Software and ad hoc reporting.

    Executed data-driven segmentation and targeting (RFM, behavioral, sociodemographic) to maximize the personalization and relevance of communications.

    Conducted A/B tests (subjects, content, CTAs, user journeys) and statistically interpreted results to optimize business impact.

    Created and monitored CRM materials: email, SMS, push, and direct mail.

    Collaborated with customer service and e-commerce teams to improve user experience and resolve CRM issues (deliverability, unsubscribes, marketing pressure management).

    Distributed strategic reports to marketing teams and management for CRM performance monitoring.
    CRM E-commerce Automation Reporting Email marketing
  • EmailClub
    CRM Manager
    DIGITAL AND IT
    February 2025 - October 2025 (8 months)
    Paris, France
    Defined and managed the 360° CRM strategy for 3 e-commerce brands (fashion, cosmetics, wellness), focusing on acquisition, retention, and increasing CLV.

    Designed, automated, and optimized advanced flows based on segments (welcome series, abandoned cart, post-purchase, loyalty, reactivation) via Klaviyo, Brevo, Yotpo, and WAX.

    Deployed a retention strategy (loyalty programs, intelligent reminders, exclusive content, marketing pressure management) to reduce churn and stimulate repeat purchases.

    Implemented and optimized pop-ups and collection forms (email & SMS) to maximize qualified lead generation and enrich CRM databases.

    Managed and optimized SMS & WhatsApp campaigns (segmentation, timing, personalization, automations) as a complement to email campaigns.

    Executed data-driven segmentation and personalization (RFM, purchase behavior, engagement) to adapt scenarios and campaigns to different customer profiles.

    Created CRM content: wrote emails, SMS, and WhatsApp messages with a tone adapted to each brand, and designed template designs optimized for engagement and conversion.

    Performed CRM migrations to Klaviyo: technical setup, recreation of automated flows, optimization of segments, and transfer of campaigns.

    Implemented structured A/B tests (subjects, design, timing, user journeys) and statistically interpreted results to maximize performance.

    Conducted advanced CRM performance analysis (deliverability, open rates, CTR, revenue per flow, repurchase rate, CLV) and distributed strategic reports with operational and business recommendations.
    Klaviyo CRM E-commerce Automation Email marketing

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Education

  • Master in Management – Digital Marketing Specialization
    Grenoble School of Management
    2024
    Marketing stratégique et opérationnel : analyse de marché, positionnement, stratégie de marque. Marketing digital : SEO/SEA, social media marketing, CRM, email marketing, automation, content strategy. Data & performance : web analytics, tableau de bord, pilotage des KPIs marketing. Gestion de projet & entrepreneuriat : business plan, innovation. Compétences transversales : management d’équipe, communication, négociation, finance d’entreprise.

Skill set

SMS
WhatsApp

Categories