Freelancer profile translated to English.
Back to original languageAbout Clara
🌱 Specialist in graphic design & communication
I support virtuous organizations inthe creation of brand identities, the design of communication materials, and strategic consultingto help them stand out and highlight their values and commitments.
✏️ Key skills: brand strategy (values, positioning, logo, graphic charter…), creation of print & digital visual materials, communication strategy, content creation
📍 Objective:design impactful and meaningful visual identities and strategies to enhance the initiatives and commitments of impact-driven organizations.
Find some of my projects in my experiences, as well as some achievements in my portfolio.
Looking forward to hearing from you :)
French
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 50km)
Experience
- Freelance - Clara CombierContent Strategy - YvonélisePRESS AND MEDIANovember 2024 - Today (1 year and 7 months)Lyon, FranceYvonélise is a company committed to selling natural well-being and cosmetic products in Lyon. Its founder needed to structure her communication and content.Actions:
- Audit of existing materials & competitor benchmarking.
- 1-hour interview to discuss brand image and clarify values, mission, and vision.
- Content strategy: overall strategy, definition of associated topics, recommendations, editorial calendar
Ongoing Actions:- Creation of Instagram templates
- Work on a complete editorial calendar
- Freelance - Clara CombierCommunication Strategy - Elle CartonneOctober 2024 - January 2025 (4 months)Villeurbanne, FranceElle Cartonne is an association based in Villeurbanne, whose mission is to collect and resell cardboard to limit costly recycling. Additionally, the association aims to support social inclusion, particularly by promoting employment for women.Recently created, the association has not yet structured its communication.Actions:
- Facilitation of 3 strategic workshops with the two founders to address necessary elements: identity, target audiences, customer journeys...
- Definition of two personas and their associated customer journeys.
- Development of an acquisition strategy to define appropriate means for each objective.
- Strategic recommendations.
- Freelance - Clara CombierBrochure Creation - PlanteursSeptember 2024 - November 2024 (2 months)Lyon, FranceThe Planteurs association needed a commercial brochure to support its search for investors as part of its activity development in creating participatory nurseries.(brochure available in the portfolio)
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Education
- Master's DegreeSUP'DE COM2021Master Manager de la communication
- Professional Bachelor's Degree in Visual Communication - Project Manager - Officer of Communication, Design and Visual Communication, GeneralUniversité Grenoble Alpes2017Licence Professionnelle Communication Visuelle - Chef de Projet - Chargé de Communication, Design et communication visuelle, général